The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product That Defined America
(eBook)
Description
Whether it be in business and leadership, photography, cooking, writing, acting, music, sports and more, MasterClass delivers a world class online learning experience. Video lessons are available anytime, anywhere on your smartphone, personal computer, Apple TV and FireTV streaming media players. -masterclass.com
Also in this Series
More Details
Reviews from GoodReads
Citations
Allan M. Brandt., & Allan M. Brandt|AUTHOR. (2009). The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product That Defined America . Basic Books.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Allan M. Brandt and Allan M. Brandt|AUTHOR. 2009. The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product That Defined America. Basic Books.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Allan M. Brandt and Allan M. Brandt|AUTHOR. The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product That Defined America Basic Books, 2009.
MLA Citation, 9th Edition (style guide)Allan M. Brandt, and Allan M. Brandt|AUTHOR. The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product That Defined America Basic Books, 2009.
Staff View
Grouping Information
Grouped Work ID | 8454cb3d-5363-62c1-d6d7-47c49b6e05b8-eng |
---|---|
Full title | cigarette century the rise fall and deadly persistence of the product that defined america |
Author | brandt allan m |
Grouping Category | book |
Last Update | 2024-03-07 02:01:08AM |
Last Indexed | 2024-04-27 03:53:05AM |
Book Cover Information
Image Source | coce_google_books |
---|---|
First Loaded | Dec 8, 2022 |
Last Used | Aug 16, 2023 |
Hoopla Extract Information
stdClass Object ( [year] => 2009 [artist] => Allan M. Brandt [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/hbg_9780786721900_270.jpeg [titleId] => 14954581 [isbn] => 9780786721900 [abridged] => [language] => ENGLISH [profanity] => [title] => The Cigarette Century [demo] => [segments] => Array ( ) [pages] => 640 [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Allan M. Brandt [artistFormal] => Brandt, Allan M. [relationship] => AUTHOR ) ) [genres] => Array ( [0] => History [1] => Modern ) [price] => 2.99 [id] => 14954581 [edited] => [kind] => EBOOK [active] => 1 [upc] => [synopsis] => The invention of mass marketing led to cigarettes being emblazoned in advertising and film, deeply tied to modern notions of glamour and sex appeal. It is hard to find a photo of Humphrey Bogart or Lauren Bacall without a cigarette. No product has been so heavily promoted or has become so deeply entrenched in American consciousness. And no product has received such sustained scientific scrutiny. The development of new medical knowledge demonstrating the dire harms of smoking ultimately shaped the evolution of evidence-based medicine. In response, the tobacco industry engineered a campaign of scientific disinformation seeking to delay, disrupt, and suppress these studies. Using a massive archive of previously secret documents, historian Allan Brandt shows how the industry pioneered these campaigns, particularly using special interest lobbying and largesse to elude regulation. But even as the cultural dominance of the cigarette has waned and consumption has fallen dramatically in the U.S., Big Tobacco remains securely positioned to expand into new global markets. The implications for the future are vast: 100 million people died of smoking-related diseases in the 20th century; in the next 100 years, we expect 1 billion deaths worldwide. Allan M. Brandt is the Amalie Moses Kass Professor of the History of Medicine at Harvard Medical School, and a professor in the Department of the History of Science at Harvard University. His previous writings include the book No Magic Bullet: A Social History of Venereal Disease in the United States Since 1880 . [url] => https://www.hoopladigital.com/title/14954581 [pa] => [subtitle] => The Rise, Fall, and Deadly Persistence of the Product That Defined America [publisher] => Basic Books [purchaseModel] => INSTANT )