FBO Management : Operating, Marketing, and Managing as a Fixed-Base Operator
(eBook)
Author
Published
[Place of publication not identified] : Aviation Supplies & Academics, Inc. / Bookmasters, 2024.
Physical Desc
1 online resource (384 pages)
Status
Description
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More Details
Format
eBook
Language
English
ISBN
9781644252314
Notes
Restrictions on Access
Access limited to subscribing institutions.
Description
This industry-leading textbook covers all aspects relating to the operation, marketing, and management of fixed-base operators (FBOs). Author Dr. C. Daniel Prather, an experienced aviation industry professional educator, presents key considerations for FBO managers and prepares university-level students for this competitive business field. This text begins by covering the history of general aviation and the scope of the current industry and then examines all elements of FBO operations, including line service, aircraft maintenance, flight operations, aircraft sales, aircraft charter, customer service, and more. A focus on marketing an FBO explores the role of marketing, sales and promotion, marketing research, and transportation needs assessment. As a management resource, this book examines methods of acquiring a business aircraft, management functions and organization, risk management, financial planning, and human resources as well as presents current and future challenges confronting FBOs. Each chapter contains resources to aid readers’ learning, including definitions of key terms, review questions, and real-world scenarios to help students apply their learning to challenges encountered by FBOs. Entrepreneurs establishing an FBO will find practical discussions of FBO services to consider, safe line service practices, proper legal structures, marketing plans, risk management, and more.
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Citations
APA Citation, 7th Edition (style guide)
Prather, C. D. (2024). FBO Management: Operating, Marketing, and Managing as a Fixed-Base Operator . Aviation Supplies & Academics, Inc. / Bookmasters.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Prather, C. Daniel. 2024. FBO Management: Operating, Marketing, and Managing As a Fixed-Base Operator. Aviation Supplies & Academics, Inc. / Bookmasters.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Prather, C. Daniel. FBO Management: Operating, Marketing, and Managing As a Fixed-Base Operator Aviation Supplies & Academics, Inc. / Bookmasters, 2024.
MLA Citation, 9th Edition (style guide)Prather, C. Daniel. FBO Management: Operating, Marketing, and Managing As a Fixed-Base Operator Aviation Supplies & Academics, Inc. / Bookmasters, 2024.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
eff17f93-36f4-317b-fb3c-23d6bb2ca84b-eng
Grouping Information
| Grouped Work ID | eff17f93-36f4-317b-fb3c-23d6bb2ca84b-eng |
|---|---|
| Full title | fbo management operating marketing and managing as a fixed base operator |
| Author | prather c daniel |
| Grouping Category | book |
| Last Update | 2024-04-12 15:57:27PM |
| Last Indexed | 2024-06-15 04:46:53AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | May 7, 2024 |
| Last Used | May 22, 2024 |
Marc Record
| First Detected | Mar 01, 2024 11:05:33 AM |
|---|---|
| Last File Modification Time | Apr 12, 2024 04:05:20 PM |
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