Moving to Outcomes : Why Partnerships are the Future of Marketing
(eBook)
Author
Contributors
Wool, Matthew, author.
Published
[Place of publication not identified] : Sourcebooks, [2022].
Physical Desc
1 online resource (224 pages)
Status
Description
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Subjects
Bisac Subjects
More Details
Format
eBook
Language
English
ISBN
9781728261744
UPC
9781728261744
Notes
Restrictions on Access
Access limited to subscribing institutions.
Description
"From bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. MOVING TO OUTCOMES will unlock the keys and show readers how to do so for themselves. Think about your marketing strategy as you would consider an investment portfolio. Every investment guru advises diversifying your stock market assets to protect against declines in some types of assets. Additionally, if you want better returns, you need to adjust your holdings through diversification and get outside of the traditional asset classes. Once an asset class reaches maturity and ubiquity, you are much less likely to see above-average returns. Investors can't beat the market by investing in the biggest names of today; instead, they need to find the next Microsoft, Amazon, or Tesla. Marketers today have a choice. They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future."--,Provided by Freading.
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Citations
APA Citation, 7th Edition (style guide)
Glazer, R., & Wool, M. (2022). Moving to Outcomes: Why Partnerships are the Future of Marketing . Sourcebooks.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Glazer, Robert and Matthew, Wool. 2022. Moving to Outcomes: Why Partnerships Are the Future of Marketing. Sourcebooks.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Glazer, Robert and Matthew, Wool. Moving to Outcomes: Why Partnerships Are the Future of Marketing Sourcebooks, 2022.
MLA Citation, 9th Edition (style guide)Glazer, Robert, and Matthew Wool. Moving to Outcomes: Why Partnerships Are the Future of Marketing Sourcebooks, 2022.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
dc8e6c4a-767a-7493-b892-f4e34efa0513-eng
Grouping Information
Grouped Work ID | dc8e6c4a-767a-7493-b892-f4e34efa0513-eng |
---|---|
Full title | moving to outcomes why partnerships are the future of marketing |
Author | glazer robert |
Grouping Category | book |
Last Update | 2024-03-07 02:01:08AM |
Last Indexed | 2024-03-27 04:32:07AM |
Book Cover Information
Image Source | coce_google_books |
---|---|
First Loaded | Nov 29, 2023 |
Last Used | Jan 6, 2024 |
Marc Record
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Last File Modification Time | Feb 02, 2023 10:15:47 PM |
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