Jobs to Be Done : A Roadmap for Customer-Centered Innovation
(eBook)
Author
Contributors
Published
[Place of publication not identified] : AMACOM, [2016].
Physical Desc
1 online resource (224 pages)
Status
Description
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Format
eBook
Language
English
ISBN
9780814438084
UPC
9780814438084
Notes
Restrictions on Access
Access limited to subscribing institutions.
Description
In an age of unlimited data and research, why do more than 50 percent of new products fail to meet expectations? It boils down to a lack of customer insight. The revolutionary theory behind Jobs to Be Done argues that people purchase products and services to solve a specific problem or fulfill a distinct need. For example, people down shovel down Rocky Road and Buttered Pecan ice cream because they want nuts, marshmallows, and gobs of frozen goodness, but because they feel the need to celebrate, indulge, or bond with friends and family. But how can this simple concept be best utilized for your company's success?This groundbreaking book, with its Jobs Roadmap, is intended to remake how companies approach their market. Successful innovation doesn't begin with a brainstorming session -- it starts with the customer. Learn how to put that into practice by discovering how to: Gather valuable customer insights Turn those insights into new product ideas Test and iterate until you find successDon't miss out on what Foreword Reviews described as "highly organized and expertly crafted. Company leaders looking for ways to institutionalize innovation are sure to find it here." To maximize your company's success, begin with the customer!
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Citations
APA Citation, 7th Edition (style guide)
Wunker, S. M., Farber, D. R., & Wattman, J. (2016). Jobs to Be Done: A Roadmap for Customer-Centered Innovation . AMACOM.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Wunker, Stephen M., David R., Farber and Jessica, Wattman. 2016. Jobs to Be Done: A Roadmap for Customer-Centered Innovation. AMACOM.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Wunker, Stephen M., David R., Farber and Jessica, Wattman. Jobs to Be Done: A Roadmap for Customer-Centered Innovation AMACOM, 2016.
MLA Citation, 9th Edition (style guide)Wunker, Stephen M.,, David R. Farber, and Jessica Wattman. Jobs to Be Done: A Roadmap for Customer-Centered Innovation AMACOM, 2016.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
b0ef8963-5419-914a-8569-53be878285fb-eng
Grouping Information
| Grouped Work ID | b0ef8963-5419-914a-8569-53be878285fb-eng |
|---|---|
| Full title | jobs to be done a roadmap for customer centered innovation |
| Author | wunker stephen m |
| Grouping Category | book |
| Last Update | 2023-07-05 14:19:07PM |
| Last Indexed | 2024-05-25 04:53:31AM |
Book Cover Information
| Image Source | coce_google_books |
|---|---|
| First Loaded | Jan 27, 2023 |
| Last Used | May 4, 2024 |
Marc Record
| First Detected | Sep 03, 2021 10:02:19 AM |
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| Last File Modification Time | Jul 05, 2023 02:26:34 PM |
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