Billion-Dollar Branding : Brand Your Small Business Like a Big Business and Make Great Things Happen
(eBook)
Author
Contributors
Published
[Place of publication not identified] : Morgan James Publishing, [2012].
Physical Desc
1 online resource (208 pages)
Status
Description
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Format
eBook
Language
English
ISBN
9781614482734
UPC
9781614482734
Notes
Restrictions on Access
Access limited to subscribing institutions.
Description
Two advertising veterans explain the myths about branding -- and how even the smallest businesses can benefit by defining themselves to their customers. Branding may be the single most misunderstood concept in marketing. It's not only for big businesses with big bucks. It's not about a logo, a color, a font, or a type of advertising. Branding is defining a company's image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business's juicy center. Even small businesses on shoestring budgets and sole practitioners can learn the principles of good branding -- an effort that encompasses not just messaging, but multiple day-to-day decisions that shape and build your customers' perceptions and emotions. With numerous real-life examples and the expertise that comes only from experience, this book guides you to a new way of thinking about your business, and the kind of wisdom that no amount of money can buy.
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Citations
APA Citation, 7th Edition (style guide)
Parker, H., & Parker, B. (2012). Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Make Great Things Happen . Morgan James Publishing.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Parker, Honey and Blaine. Parker. 2012. Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Make Great Things Happen. Morgan James Publishing.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Parker, Honey and Blaine. Parker. Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Make Great Things Happen Morgan James Publishing, 2012.
MLA Citation, 9th Edition (style guide)Parker, Honey,, and Blaine Parker. Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Make Great Things Happen Morgan James Publishing, 2012.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
82d2b581-9544-0a4e-db4d-2f0c38a7524c-eng
Grouping Information
| Grouped Work ID | 82d2b581-9544-0a4e-db4d-2f0c38a7524c-eng |
|---|---|
| Full title | billion dollar branding brand your small business like a big business and make great things happen |
| Author | parker honey |
| Grouping Category | book |
| Last Update | 2024-03-07 02:01:08AM |
| Last Indexed | 2024-04-17 03:39:08AM |
Book Cover Information
| Image Source | coce_google_books |
|---|---|
| First Loaded | Dec 7, 2023 |
| Last Used | Dec 26, 2023 |
Marc Record
| First Detected | Sep 03, 2021 10:01:53 AM |
|---|---|
| Last File Modification Time | Jul 05, 2023 02:26:07 PM |
MARC Record
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| 520 | |a Two advertising veterans explain the myths about branding -- and how even the smallest businesses can benefit by defining themselves to their customers. Branding may be the single most misunderstood concept in marketing. It's not only for big businesses with big bucks. It's not about a logo, a color, a font, or a type of advertising. Branding is defining a company's image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business's juicy center. Even small businesses on shoestring budgets and sole practitioners can learn the principles of good branding -- an effort that encompasses not just messaging, but multiple day-to-day decisions that shape and build your customers' perceptions and emotions. With numerous real-life examples and the expertise that comes only from experience, this book guides you to a new way of thinking about your business, and the kind of wisdom that no amount of money can buy. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Marketing|x Management. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Small Business.|2 bisacsh | |
| 655 | 0 | |a Electronic books. | |
| 700 | 1 | |a Parker, Blaine. | |
| 856 | 4 | 0 | |3 Freading|u https://hchlibrary.freading.com/ebooks/details/r:download/MDAxMDE5LTQ2NjQ2MDI3|z Click here |