The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand
(eBook)

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Published
[Place of publication not identified] : HarperCollins, [2009].
Physical Desc
1 online resource (272 pages)
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Format
eBook
Language
English
ISBN
9780061983672
UPC
9780061983672

Notes

Restrictions on Access
Access limited to subscribing institutions.
Description
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brandand provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

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Citations

APA Citation, 7th Edition (style guide)

Ries, A., & Ries, L. (2009). The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand . HarperCollins.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Ries, Al and Laura. Ries. 2009. The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand. HarperCollins.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Ries, Al and Laura. Ries. The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand HarperCollins, 2009.

MLA Citation, 9th Edition (style guide)

Ries, Al,, and Laura Ries. The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand HarperCollins, 2009.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID
a5df767a-ad94-ba72-833b-1be964a3ff2e-eng
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Grouping Information

Grouped Work IDa5df767a-ad94-ba72-833b-1be964a3ff2e-eng
Full title22 immutable laws of branding how to build a product or service into a world class brand
Authorries al
Grouping Categorybook
Last Update2023-09-03 21:01:22PM
Last Indexed2024-03-29 03:51:31AM

Book Cover Information

Image Sourcecoce_google_books
First LoadedDec 30, 2023
Last UsedDec 30, 2023

Marc Record

First DetectedSep 03, 2021 10:01:50 AM
Last File Modification TimeJul 05, 2023 02:26:04 PM

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