Mastering the New Media Landscape : Embrace the Micromedia Mindset
(eBook)

Book Cover
Average Rating
Contributors
Published
[Place of publication not identified] : Berrett-Koehler Publishers, [2016].
Physical Desc
1 online resource (192 pages)
Status

Description

MasterClass is the streaming platform that makes it possible for anyone to watch or listen to hundreds of video lessons taught by 150+ of the world’s best.

Whether it be in business and leadership, photography, cooking, writing, acting, music, sports and more, MasterClass delivers a world class online learning experience. Video lessons are available anytime, anywhere on your smartphone, personal computer, Apple TV and FireTV streaming media players. -masterclass.com

Also in this Series

Checking series information...

More Like This

Loading more titles like this title...

More Details

Format
eBook
Language
English
ISBN
9781626565821
UPC
9781626565821

Notes

Restrictions on Access
Access limited to subscribing institutions.
Description
The New Way to Get Noticed The giant brands that once dominated the media landscapeOprah, the New York Times, NPR, CNNhave seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of mediaearned, owned, and rentedand knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.

Reviews from GoodReads

Loading GoodReads Reviews.

Citations

APA Citation, 7th Edition (style guide)

Henricks, B. C., & Shelton, R. (2016). Mastering the New Media Landscape: Embrace the Micromedia Mindset . Berrett-Koehler Publishers.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Henricks, Barbara Cave and Rusty, Shelton. 2016. Mastering the New Media Landscape: Embrace the Micromedia Mindset. Berrett-Koehler Publishers.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Henricks, Barbara Cave and Rusty, Shelton. Mastering the New Media Landscape: Embrace the Micromedia Mindset Berrett-Koehler Publishers, 2016.

MLA Citation, 9th Edition (style guide)

Henricks, Barbara Cave,, and Rusty Shelton. Mastering the New Media Landscape: Embrace the Micromedia Mindset Berrett-Koehler Publishers, 2016.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

Staff View

Grouped Work ID
215c2095-f3c8-d5f2-9817-4f2044381c9c-eng
Go To Grouped Work

Grouping Information

Grouped Work ID215c2095-f3c8-d5f2-9817-4f2044381c9c-eng
Full titlemastering the new media landscape embrace the micromedia mindset
Authorhenricks barbara cave
Grouping Categorybook
Last Update2024-03-07 02:01:08AM
Last Indexed2024-03-27 02:25:03AM

Book Cover Information

Image Sourcehoopla
First LoadedJul 13, 2022
Last UsedJan 21, 2024

Marc Record

First DetectedSep 03, 2021 09:59:44 AM
Last File Modification TimeJul 05, 2023 02:23:37 PM

MARC Record

LEADER02346nam a22003971i 4500
001frd00019852
003CtWfDGI
00520201125144458.0
006m     o  d        
007cr un ---auuuu
008180206s2016    xx     eo     000 0 eng d
020 |a 9781626565821|q (e-pub)
0243 |a 9781626565821
040 |a CtWfDGI|b eng|e rda|c CtWfDGI
050 4|a HD59
08204|a 658.8/72|2 23
1001 |a Henricks, Barbara Cave,|e author.
24510|a Mastering the New Media Landscape :|b Embrace the Micromedia Mindset /|c Henricks Barbara Cave.
264 1|a [Place of publication not identified] :|b Berrett-Koehler Publishers,|c [2016]
264 4|c ©2016
300 |a 1 online resource (192 pages)
336 |a text|b txt|2 rdacontent
337 |a computer|b c|2 rdamedia
338 |a online resource|b cr|2 rdacarrier
506 |a Access limited to subscribing institutions.
520 |a The New Way to Get Noticed The giant brands that once dominated the media landscapeOprah, the New York Times, NPR, CNNhave seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of mediaearned, owned, and rentedand knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
5880 |a Print version record.
650 7|a BUSINESS & ECONOMICS / Marketing / General.|2 bisacsh
650 0|a Information technology|x Social aspects.
650 0|a Digital media.
650 0|a Internet marketing.
650 0|a Internet in public relations.
655 0|a Electronic books.
7001 |a Shelton, Rusty,|e author.
77608|i version:|a Henricks, Barbara Cave.|t Mastering the new media landscape.|d Oakland, CA : Berrett-Koehler Publishers, Inc., [2016]|z 9781626565807 (pbk.)|w (DLC)2015041814
85640|3 Freading|u https://hchlibrary.freading.com/ebooks/details/r:download/OTc4MTYyNjU2NTgyMQ==|z Click here