Mastering the New Media Landscape : Embrace the Micromedia Mindset
(eBook)
Author
Contributors
Shelton, Rusty, author.
Published
[Place of publication not identified] : Berrett-Koehler Publishers, [2016].
Physical Desc
1 online resource (192 pages)
Status
Description
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Whether it be in business and leadership, photography, cooking, writing, acting, music, sports and more, MasterClass delivers a world class online learning experience. Video lessons are available anytime, anywhere on your smartphone, personal computer, Apple TV and FireTV streaming media players. -masterclass.com
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Format
eBook
Language
English
ISBN
9781626565821
UPC
9781626565821
Notes
Restrictions on Access
Access limited to subscribing institutions.
Description
The New Way to Get Noticed The giant brands that once dominated the media landscapeOprah, the New York Times, NPR, CNNhave seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of mediaearned, owned, and rentedand knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
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Citations
APA Citation, 7th Edition (style guide)
Henricks, B. C., & Shelton, R. (2016). Mastering the New Media Landscape: Embrace the Micromedia Mindset . Berrett-Koehler Publishers.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Henricks, Barbara Cave and Rusty, Shelton. 2016. Mastering the New Media Landscape: Embrace the Micromedia Mindset. Berrett-Koehler Publishers.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Henricks, Barbara Cave and Rusty, Shelton. Mastering the New Media Landscape: Embrace the Micromedia Mindset Berrett-Koehler Publishers, 2016.
MLA Citation, 9th Edition (style guide)Henricks, Barbara Cave,, and Rusty Shelton. Mastering the New Media Landscape: Embrace the Micromedia Mindset Berrett-Koehler Publishers, 2016.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
215c2095-f3c8-d5f2-9817-4f2044381c9c-eng
Grouping Information
Grouped Work ID | 215c2095-f3c8-d5f2-9817-4f2044381c9c-eng |
---|---|
Full title | mastering the new media landscape embrace the micromedia mindset |
Author | henricks barbara cave |
Grouping Category | book |
Last Update | 2024-03-07 02:01:08AM |
Last Indexed | 2024-03-27 02:25:03AM |
Book Cover Information
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First Loaded | Jul 13, 2022 |
Last Used | Jan 21, 2024 |
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