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Author
Language
English
Description
Selling B2B products or services is difficult. Customers have a million reasons not to buy. Salespeople may devote months to closing a deal, only to lose out at the last minute over a minor issue or a few dollars in price. Thus, salespeople can't afford self-inflicted mistakes that block their success. Sales coach Keenan — who goes by only one name — offers his logical "gap selling" strategy to help salespeople overcome errors and improve results....
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