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Author
Language
English
Description
Get the Summary of Al Ries & Jack Trout's The 22 Immutable Laws of Marketing in 20 minutes. Please note: This is a summary and not the original book. Original book introduction: As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't...
Author
Language
English
Description
The must-read summary of Al Ries and Jack Trout's book: "The 22 Immutable Laws of Marketing".
This complete summary of the ideas from Al Ries and Jack Trout's book "The 22 Immuable Laws of Marketing" shows that there is a widely-held assumption that marketing is a field in which anyone can succeed, with enough enthusiasm. This summary shows that marketing has rules of success, just like any other profession. It highlights the 22 laws of marketing...
Author
Publisher
HarperCollins
Pub. Date
[2009]
Language
English
Description
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The...
Author
Language
English
Formats
Description
This Business Week best-seller from esteemed marketing guru Mark Stevens is an entertaining and useful guide to improving the way businesses promote themselves. Stevens attacks conventional marketing strategies with infectious zeal, making it crystal clear that most companies might as well throw their money away. Whether you work for a small store or an international manufacturing conglomerate, this may be the most important book you'll ever encounter....
12) Events marketing
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Explains that “event marketing” includes both the marketing of an event and marketing with an event. Covers social entertainment events such as fairs, festivals, cause-related, and street events. Also covers business events such as trade shows, seminars and expos. In addition to numerous local events, the program includes the large regional events of the Calgary Stampede, Bele Chere Festival, Mountain State Fair and the Southeast Franchising Expo....
14) Guard dog
Author
Publisher
Stone Arch Books
Pub. Date
2008, c1999
Accelerated Reader
IL: MG - BL: 3.4 - AR Pts: 1
Language
English
Description
Ryan would rather play video games than help his dad sell artwork at the flea market, however, when the artwork is stolen, Ryan and his friend take on the case, and the two boys quickly learn that a detective's work is no game.
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
To avoid the constant price competition associated with widely distributed manufacturer brands, many retail chains have developed their own private label. Although successful, many of these retailers never really "energized" their private labels to maximize their profit potential. Simon Graj discusses how his consulting firm has helped such chains as Sears, Carter's and Saks 5th Avenue revitalize their businesses with a marketing strategy of energizing...
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
Covers the various formats of newspaper advertising such as display, classified, and classified display. Discusses special products such as shoppers, zoned editions, supplements, preprints and total market coverage. Additional sections cover layout formats and the use of artwork vs. photographs for illustrations.
20) Invictus
Author
Publisher
Little, Brown and Company
Pub. Date
2017.
Accelerated Reader
IL: UG - BL: 5.7 - AR Pts: 16
Language
English
Description
"A group of time-traveling teens races through history to try to stop time and the multiverse from unraveling"--
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