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Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Traditional pricing methods involve a trade-off. You want to charge as much as you can in order to maximize Profits, but not so much that there is a negative impact on sales. So when a customer rejects your price, does it mean that the price is too high? According to Tom Nagle, not necessarily. To get customers to pay for value, he maintains, you need to approach your markets proactively, with communications that justify your price in terms of value....
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Every business needs a business plan but how do you put one together? Jay, a clothes designer, and Robin, in the forestry business, explain how they wrote their business plans. Objectives: the business plan has to state what the business has been set up to do. Marketing: the plan describes the product, who it's aimed at, how they'll buy it and at what price. Production: the production plan outlines how they'll make their product. Resources: will the...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
In a business environment of fastmoving markets, global supply chains, and dynamic technologies, executing strategy is becoming increasingly dif cult. How do you aim for a target that is constantly shifting while standing on a platform that is constantly destabilized? Professor Levitt provides the answer: plan in detail only as far out as you can see; keep questioning your assumptions about your markets, resources, and competitors; and revise your...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Today's technology and business initiatives have broken free of the local enterprise by expanding to involve organizations and workers across the far reaches of the globe. In this report, Paula Wagner, project management expert and co-author of the popular new book, Global Program Management, discusses the rise of global program management and offers advice and best practices that will improve the design, delivery and management of global IT and business...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Three businesses and three business plans. Why did they need them? What did they put in them? Were they worth it? 1. Aims and objectives: Every business plan should have a company's aims and objectives. The Croft Tea Room has the ambitious aim of helping to regenerate the run-down area of St Mary Cray. And linked to a firm's aims will be a description of its product or service. In the case of the Spoonfed company this is a website where you find...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Change inevitably generates resistance. Even the best strategic plans will fail if this resistance is not met and overcome. The challenge is to create a wave of change by gaining commitment from your employees as well as the other stakeholders necessary to make it happen. Dr. Katz explains six principles. Change inevitably generates resistance. Even the best strategic plans will fail if this resistance is not met and overcome. The challenge is to...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Program highlights: Generating a "noble cause" to find, motivate and retain the best employees. How to instill and channel a winning culture. Why acquisitions fail and how to make them succeed. "If you can see it, you can be it." Based on 25 years of experience in Silicon Valley, David DeWalt's first principle for building a successful enterprise is to communicate a strategic vision capturing employee loyalty by framing it as a noble undertaking....
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