Henry Carter Hull

An Owner's Manual provides fast, practical, and direct advice and that's what you get with this book! The Small Business Owner's Manual is useful for newly minted entrepreneurs as well as seasoned business owners and can be read from cover-to-cover or to quickly look up information in the midst of a crisis. For example: • Choose among 13 ways to get new financing and the 17 steps to building a winning loan package. • Weigh the pros and cons among...

When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before. Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing...

This totally revised book will separate the romantic notions of owning a B&B from the business end by covering basic cost control systems, successful kitchen management, housekeeping, beverage management, room rate formulas, arrival, billing, departure, managing and training employees and more. The CD contains all the forms in the book as well as a sample business plan you can adapt for your own use.

Two advertising veterans explain the myths about branding -- and how even the smallest businesses can benefit by defining themselves to their customers. Branding may be the single most misunderstood concept in marketing. It's not only for big businesses with big bucks. It's not about a logo, a color, a font, or a type of advertising. Branding is defining a company's image in such a way that the customer is left with a single feeling about that business...

v. 1. Vital to commercial success is how well businesses control their costs. These come in two basic types: direct and indirect. But in the real world classifying costs is rarely clear-cut. Manufacturer Blakeway Ltd divides its company up into cost and profit centres to help it monitor how different parts of its business are performing financially. But there's disagreement inside the company about how to act on the figures. --v. 2. Acme Whistles...

Starting and running your own small business can prove a daunting task. Dozens of details must be tended to, and you are required to complete a book's worth of forms and agreements from a slew of various agencies and organizations. Put yourself on the winning side of the statistics with The Encyclopedia of Small Business Forms and Agreements. This convenient book provides small business owners with ready-to-use checklists, worksheets, forms, contracts,...