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Author
Language
English
Formats
Description
A longtime broadcast journalist and ABC News Correspondent shows how, rather than try to deny, you can craft an honest and authentic response to any scandal and ultimately bolster your brand.
In twenty years as a television reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State University football scandal, the Catholic priest molestation scandal, and the Toyota recall of 2009-2010. The biggest...
Author
Language
English
Formats
Description
Mastering the New Media Landscape Embrace the Micromedia Mindset The world of mass media, in which a few, prime national outlets controlled the messages we all saw and heard, has largely vanished. The giant boulders you once had to move to get coverage-Oprah, the New York Times, CNN-have been smashed by the Internet, supplanted (but not entirely replaced) by scores of pebbles: the websites, social media, blogs, podcasts, and more that ace publicists...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Learn how to merchandize your library's collection and increase circulation and customer satisfaction. Detailed, step-by-step instructions give you the skills you need to create vibrant displays that grab customers' attention. This comes with a manual of tips and instructions. 3 Stars ~ Designed to help achieve a professional, consistent public face for any library these well-produced titles offer solid ideas and tips for libraries to mount successful...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Learn how to market your library's services to your community. From learning about your target audiences to crafting a mission statement, this program shows you how to create an effective marketing plan. In addition, you'll learn how to create a message for your library to make short-term and long-range planning a success.
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Exposing the invisible - but all-pervasive - public relations industry, Toxic Sludge Is Good for You helps viewers understand the tools PR professionals use to shape public opinion. Naomi Klein, acclaimed journalist and author of the best-selling book No Logo, examines the rise of international branding and the grassroots anti-corporate campaigns it has inspired. She asks viewers to consider the costs of globalization, including the disappearance...
9) Starmaker: Life As a Hollywood Publicist with Farrah, The Rat Pack and 600 More Stars Who Fired Me
Author
Publisher
ECW Press / Open Road Integrated Media
Pub. Date
[2011]
Language
English
Description
This memoir by the legendary publicist offers "an intimate glimpse into the best and the worst of the golden age of Hollywood" (Stacy Keach). Jay Bernstein, an entertainment industry fixture who helped launch the careers of celebrities including Farrah Fawcett and Suzanne Somers, was famed for his sense of showmanship, his outrageous style, and the publicity stunts he engineered to get attention for his clients. Starmaker tells his story, from his...
Author
Publisher
Regnery Publishing
Pub. Date
[2018]
Language
English
Description
\"The Wizard of Spin.\" Los Angeles Times \"The spin doctor's spin doctor.\" Financial Times \"The Winston Wolf of Public Relations ... Wolf, if you recall, was the fixer in Pulp Fiction. Played by Harvey Keitel, he washed away assassins' splatter and gore. Sitrick, 65, cleans up the messes of companies, celebrities, and others, and he's a strategist who isn't averse to treating PR as combat. Over the years, clients of Sitrick & Co. have included...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
This exciting program shows how to provide outstanding customer service in person, on the phone, and online. Putting Customers First also shows how two libraries transformed themselves by following basic principles of customer service. The Columbus (OH) Metropolitan Library implemented a 48-hour turnaround time in its technical services department in order to provide better customer service and keep their library relevant to its customers. The West...
Author
Series
Publisher
Harlequin
Pub. Date
2021.
Language
English
Description
"How long will she be stranded in his palazzo before their connection becomes irresistible? Find out in this forced proximity romance from Lucy King." --
How long will she be stranded in his palazzo before their connection becomes irresistible? Find out in this forced proximity romance from Lucy King. Once they trust each other... There's no going back. These days, PR expert Carla Blake knows how to handle herself around powerful men. Never let them...
Author
Language
English
Description
The Fundamentals of Public Relations is the first practical, real world overview of the art and business of Public Relations. Robert Z. Chew, a 30-year veteran of PR agencies from New York to Singapore to California, provides the inside story on what skills are needed, where the jobs are, how to improve your writing skills, and how to think and plan strategically. For anyone interested in getting into Public Relations, this book is the starting place....
Author
Language
English
Description
Each and every organization needs to develop a good strategy for public affairs. Public affairs have received such kind of importance in today's world because no organization can survive in isolation. Every institution requires other institutions as well as the public that act as the customer, the decision-maker as well as the employees that can make or break the image of an organization. With the advent of technology, this task has become easier...
Author
Language
Français
Description
Les relations publiques sont omniprésentes dans la société et contribuent à l'établissement de communications qui structurent l'espace public. Ces communications favorisent l'émergence d'une participation citoyenne et d'un engagement organisationnel qui orientent l'évolution des enjeux de société auxquels nous sommes confrontés quotidiennement. _x000D_
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Une mutation de la communication, de plus en plus interactive, permet aux citoyens...
Author
Language
English
Description
I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.
As a public relations professional, your craft isn't as straightforward as it may seem to those outside the PR industry. It's a career in which strategizing and storytelling, making quick connections and forecasting...
Author
Language
Español
Description
Everything you need to know for long-term stock-market success-with critical new information about indexing, ETFs, and 401(k)s
From one of today's most respected authorities on stock investing, Winning the Loser's Game explains how you can avoid common traps and succeed in today's volatile markets. Ellis presents the cold, hard facts about important changes in the market over the past 50 years, why succeeding with active investing has become more...
Author
Language
English
Description
You probably have a web site, blog, and a LinkedIn profile. If you are on the leading edge, you are on Facebook, and have posted videos on YouTube. But is all of this giving you exposure? Are you being called by media? And how are you doing in your search engine rankings? Social Media is either a complete waste of time, or the most important plank of a PR strategy. It all depends on your approach.
In this book, learn key skills, including…
•...
Author
Language
Français
Description
Qu'il s'agisse de mousser les ventes d'un produit ou de présenter les avantages d'un service, la mise en place d'un plan de communication n'est pas une sinécure. Mais qu'en est-il de la mise sur pied de campagnes de communication visant l'adoption de gestes à portée sociale comme la prévention du VIH ou la démoustication?
Ce guide pratique, synthèse de diverses théories et de la longue expérience de l'auteur, présente les assises de la communication...
Author
Language
Français
Description
Quels sont les liens de dépendance entre les médias et les pouvoirs politiques et économiques? Quel est le rle politique des médias? En complet porte-à-faux avec le discours romantique du journaliste valeureux et prêt à défendre la vérité, on le retrouve ici plutt enserré dans un ensemble de contraintes organisationnelles, dont certaines, comme les logiques économiques de concentration et de marchandisation, lui apparaissent «naturelles»....
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