Catalog Search Results
Author
Language
English
Formats
Description
Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time. The best global brands, from IBM to McDonald's, are by design also the...
Author
Language
English
Formats
Description
Mastering the New Media Landscape Embrace the Micromedia Mindset The world of mass media, in which a few, prime national outlets controlled the messages we all saw and heard, has largely vanished. The giant boulders you once had to move to get coverage-Oprah, the New York Times, CNN-have been smashed by the Internet, supplanted (but not entirely replaced) by scores of pebbles: the websites, social media, blogs, podcasts, and more that ace publicists...
Author
Language
English
Formats
Description
This Business Week best-seller from esteemed marketing guru Mark Stevens is an entertaining and useful guide to improving the way businesses promote themselves. Stevens attacks conventional marketing strategies with infectious zeal, making it crystal clear that most companies might as well throw their money away. Whether you work for a small store or an international manufacturing conglomerate, this may be the most important book you'll ever encounter....
Author
Language
English
Formats
Description
"Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others. Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers -- the more people you can get in front of, the better. But true reach is about expanding...
5) The Road to Your Best Stuff 2.0: Pushing Your Career, Business or Cause to the Next Level…and Beyond
Author
Language
English
Formats
Description
"Do you want to do something amazing with your talents toward your life's work? Use The Road to Your Best Stuff 2.0 to customize your way forward. If you're serious about making a real impact, dig in! Reap the rewards from your efforts! No matter your field or your level of achievement so far, The Road 2.0 has something for you. Tap into your passion and your gifts -- your stuff -- with a comprehensive approach to achievement! Through intensive and...
Author
Language
English
Formats
Description
The art market has been booming. Museum attendance is surging. More people than ever call themselves artists. Contemporary art has become a mass entertainment, a luxury good, a job description, and, for some, a kind of alternative religion.In a series of beautifully paced narratives, Sarah Thornton investigates the drama of a Christie's auction, the workings in Takashi Murakami's studios, the elite at the Basel Art Fair, the eccentricities of Artforum...
Author
Language
English
Formats
Description
"NEW EXPANDED EDITION OF THE CLASSIC BESTSELLER! "David Kupelian is one of the most thought-provoking and iconoclastic writers I know." -- SEAN HANNITY "Every parent in America needs to read this book. David Kupelian skillfully exposes the secular Left's rotten-apple peddlers in devastating detail." -- MICHELLE MALKIN "If you really want to understand the adversary's thinking and help turn the tide of battle, read this book!" -- DAVID LIMBAUGH Millions...
Author
Language
English
Formats
Description
The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how...
Author
Language
English
Description
“Monetizing Your Book”is about how to make more money from your book and the different programs you develop based on your book. Part II deals with conducting an online sales campaign. It covers these topics: - putting your team together - using the squeeze page and free gift approach - planning your squeeze page, free gift, and thank you page - putting your team together - using the squeeze page and free gift approach - planning your squeeze page,...
Author
Language
English
Formats
Description
Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations. Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them. Many attempts at innovation fail because...
Author
Language
English
Formats
Description
Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations...
Author
Language
English
Description
Please note: This is a companion version & not the original book.
Book Preview:
#1 I wanted to travel by train from London to Tokyo. I found passengers who were willing to travel with me. Duffill was one of them. He was old and his clothes were far too big for him, but he had many oddly shaped parcels wrapped in string and brown paper.
#2 The train was speeding through Clapham. I had left England behind. The sky was old. Schoolboys in dark blue...
Author
Language
English
Description
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself, said Peter F. Drucker (1909 – 2005), a famous American writer and management consultant. The book, Marketing for Beginners gives an exhaustive explanation about the key concept of marketing, its strategies, and defines the important terminologies, such as Brand Selection, Distribution Channels, Vendor Selection, Pricing, Sales Process,...
Author
Language
English
Description
Brand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Brand Harmony is a breakthrough concept that aligns everyone in a company to deliver a powerful, harmonious message to customers.Full of common-sense wisdom, Brand Harmony dispels the myths about branding and shows how companies can successfully create Brand...
Author
Language
Español
Formats
Description
Finding good information on Affiliate Marketing is difficult. That is why I wrote this book remembering what I would have wanted to read before starting in this business. If you really want to have a source of success with affiliate marketing, you must read "How To Make Money with Affiliate Marketing" (2022). It solves one of the main problems that beginners have and that is... define your ideal client well. Knowing your buyer person well will make...
Author
Language
English
Formats
Description
In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make--or break--your career. In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships...
Author
Language
English
Description
Getting into business in the online space is a goal that many have in today's world. There are many ways to make money online, including one that is particularly popular amongst many: Affiliate Marketing.
Affiliate marketing is a style of business that allows you to leverage your online presence by earning a passive income stream simply by reviewing products and referring people to purchase them. If you have ever told someone about how great something...
Author
Language
English
Formats
Description
After Colin Campbell went on a short business trip abroad, he returned home to discover his wife of many years had moved out. No explanations. No second chances. She was gone and wasn't coming back. Shocked and heartbroken, Colin fell into a spiral of depression and loneliness. Soon after, a friend told Colin about a dog in need of rescue-a neglected 140-pound Newfoundland Landseer, a breed renowned for its friendly nature and remarkable swimming...
Author
Language
English
Description
As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets...
Author
Series
Language
English
Description
Ride on the natural partnership between Guerrilla Marketing and Facebook. The synergy between Facebook and Guerrilla Marketing is hard to dismiss or ignore. Guerrillas want the same thing everybody wants, but they don't have the same means, nor do they believe in excessive marketing budgets. The success of Guerrilla Marketing is apparent: its principles have been taught in leading universities and have been adopted to run countless successful marketing...
Didn't find it?
Can't find what you are looking for? Try our Materials Request Service. Submit Request