Catalog Search Results
Author
Publisher
HarperCollins Leadership, an imprint of HarperCollins
Pub. Date
[2017]
Language
English
Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant,...
Author
Publisher
Sourcebooks
Pub. Date
2015.
Language
English
Description
Advertise Your Business Today with Tomorrow's Strategies
If you run a small business, then Facebook is your new best friend. Facebook can help you find new customers, promote brand loyalty, and turn awareness into sales. But the internet changes quickly. To take advantage of everything Facebook has to offer, you'll need the newest tools and the most reliable techniques. That's why Arnel Leyva and Natalie Law created Facebook Marketing for Small...
Author
Language
English
Formats
Description
Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations. Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them. Many attempts at innovation fail because...
Author
Language
English
Description
As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets...
Author
Series
Language
English
Description
Ride on the natural partnership between Guerrilla Marketing and Facebook. The synergy between Facebook and Guerrilla Marketing is hard to dismiss or ignore. Guerrillas want the same thing everybody wants, but they don't have the same means, nor do they believe in excessive marketing budgets. The success of Guerrilla Marketing is apparent: its principles have been taught in leading universities and have been adopted to run countless successful marketing...
Author
Language
English
Description
The internet arrived with a boom changing the landscape for business and opening up a global marketplace like nothing before. The pace of change has been building with exponential momentum, the impact has hit, and the game has changed. Businesses all over the world are asking two big questions. How do we adapt while protecting our brand, assets & Intellectual Property? How do we incorporate the new technologies, mobility and social media into our...
7) Affiliate Marketing for Beginners - Learn to Make Money With Affiliate Marketing and Build Your Onli
Author
Language
English
Description
Learn To Make Money With Affiliate Marketing And Build Your Own Online BusinessTens of thousands, if not hundreds of thousands, of eager affiliate newcomers just like you.... And the majority of them GIVE UP. Don't let what happened to them become your fate. Earning a LIVING MIDDLE CLASS WAGE online is not by chance. You don't get lucky. It does not happen at random. Unfortunately, far too many would-be millionaires end up playing the online affiliate...
Author
Language
English
Description
Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and integrated digital initiatives into their branding mix. In his new book, BrandDigtial, he clearly demonstrates that in an environment where everything is transparent, brand professionals have unprecedented opportunities to learn more about their customers, and to deliver brand experiences that...
Author
Language
English
Description
Google AdWords Insider, written by a true Insider, explains the mysteries behind advertising with the world's number one search engine. Simon Leung is a retired AdWords Optimization Specialist from Google Headquarters who developed the strategies used today to train the Google Team internally, many of which are shared in this highly acclaimed book. Whether a beginner or expert to Internet Marketing and online advertising, you will learn to understand...
Author
Language
English
Description
How To Become A Super Affiliate And Earn Huge CommissionsAre you tired of seeing your affiliate dashboard filed with nothing but zeroes? Regardless of whatever techniques or strategies you pulled off so far, the results have been rather disappointing for you? If you're sick and tired of that, then you owe it to yourself to read every line on this page. What you'll about to discover is real, proven techniques that top affiliate marketers use to generate...
Author
Language
English
Description
Digital Marketing and Celebrity Chef Branding expert Mark Garcia shares hard-won advice and real life examples on how chefs, restaurateurs and food-service professionals can connect and engage with customers, so that they can dominate their competitive marketplace.
In his passionate, streetwise style, Chef Mark Garcia's mission is to strengthen the positioning and messaging of chefs, restaurateurs and food-service professionals by training them on...
Author
Language
English
Description
In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or deride products and services to a massive Internet audience at a moment’s notice. Any misstep away from the brand message becomes a catastrophe as companies are no longer afforded the luxury of tweaking their message as a commercial, ad, or story develops, resulting in damage control that...
Author
Language
English
Description
Are you a business owner, manager or marketer responsible for digital marketing and social media?
Are you frustrated with your efforts to date, or at not knowing the best strategies to implement?
Are you looking to either employ an internal resource to run this function within, or to hire some outside help and would like to better understand how it all works so that you understand enough about it to ask the right questions and ensure you don't get...
Author
Language
English
Description
Unlock the Power: "Email Marketing Success" is your key to unrivaled digital success. In a world dominated by social media, email marketing stands out as a dynamic force.
• Cutting-Edge Tactics: Stay ahead with personalized and segmented strategies that captivate your audience.
• Mobile Mastery: Learn how to dominate smartphones, where personalized content reigns supreme.
• Unbeatable ROI: Discover why email marketing delivers unmatched...
Author
Series
Language
English
Description
Location Based Marketing-3 Manuscripts in 1 Book, Including: Mobile Marketing, Digital Marketing and Marketing Analytics.
MOBILE MARKETING:
7 Easy Steps to Master Mobile Strategy, Mobile Advertising, App Marketing & Location Based Marketing.
YOU'LL LEARN:
The importance of mobile strategy
Strategies for Push Notifications
The importance A/B testing
How to understand the critical components of App Marketing Funnels
The power of SMS marketing
What...
Author
Language
English
Description
Embark on a captivating journey through the evolution of luxury markets with this insightful analysis. Delve into the historical roots of iconic brands and their enduring strategies for maintaining prestige amidst modern challenges. From the impact of social media to the rise of accessible luxury, discover how brands like Rolex and Porsche have adapted, solidifying their positions as pioneers in the ever-changing landscape of luxury. Explore the post-pandemic...
Author
Language
English
Description
In today's rapidly evolving business landscape, understanding the language of marketing is essential for success. 'Marketing Terminologies: Digital, E-commerce, Market Research, Public Relations, Influencer, and Email Marketing Terms' book is your ultimate guide to navigating the complex world of marketing terminologies. Whether you're new to the field or a seasoned professional, this book offers a clear and concise exploration of essential concepts....
18) Cash Machines
Author
Language
English
Description
"Cash Machines" is a comprehensive guide that unveils the secrets and strategies of building profitable income streams online. Whether you're a seasoned entrepreneur or a beginner looking to make money online, this book provides you with practical insights and actionable steps to create your own cash machines. From affiliate marketing and e-commerce to online courses and digital products, you'll discover proven methods to generate consistent income...
Author
Language
English
Description
In today's rapidly evolving business landscape, traditional marketing approaches fall short in meeting the demands of modern consumers. "Agile Marketing Made Easy" offers a practical and comprehensive guide to embrace agility in marketing. Whether you're a marketing professional or a business leader, this handbook equips you with the tools and strategies to transform your marketing efforts and drive success. Key Features:Learn the core principles...
Author
Language
English
Description
In "The Magnetic Marketing Manifesto: Attracting Customers like Never Before," embark on a transformative journey that will revolutionize the way you approach marketing and customer engagement. This groundbreaking manifesto, penned by a team of seasoned marketing experts, unveils a paradigm shift in the art of attracting and retaining customers.In a world saturated with advertisements and sales pitches, traditional marketing strategies often fall...
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