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Author
Publisher
HarperCollins Leadership, an imprint of HarperCollins
Pub. Date
[2017]
Language
English
Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant,...
Author
Publisher
Sourcebooks
Pub. Date
2015.
Language
English
Description
Advertise Your Business Today with Tomorrow's Strategies
If you run a small business, then Facebook is your new best friend. Facebook can help you find new customers, promote brand loyalty, and turn awareness into sales. But the internet changes quickly. To take advantage of everything Facebook has to offer, you'll need the newest tools and the most reliable techniques. That's why Arnel Leyva and Natalie Law created Facebook Marketing for Small...
Author
Language
English
Formats
Description
Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations. Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them. Many attempts at innovation fail because...
Author
Publisher
Aviation Supplies & Academics, Inc. / Bookmasters
Pub. Date
2024.
Language
English
Description
This industry-leading textbook covers all aspects relating to the operation, marketing, and management of fixed-base operators (FBOs). Author Dr. C. Daniel Prather, an experienced aviation industry professional educator, presents key considerations for FBO managers and prepares university-level students for this competitive business field. This text begins by covering the history of general aviation and the scope of the current industry and then examines...
Author
Publisher
Management Impact Publishing
Pub. Date
2022.
Language
English
Description
People are complex beings and so is behavioural change, but you'll be able to do more than you think possible. And once you understand how people arrive at decisions, you will find yourself with gold in your hands. Marketeers, policy-makers, HR-professionals, managers - and also even you yourself. Almost all of us are coping with the question how we might influence human behaviour. One thing is clear: changing behaviour is pretty difficult. But why...
Author
Language
English
Formats
Description
If you're on the internet, you're global-HubSpot executive Nataly Kelly offers an innovative data-driven model for profitably expanding the international presence you already have.
Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, VP of Localization at Hubspot (which operates in more than 120 countries) says now the goal should be market intensification-building...
Author
Publisher
Berrett-Koehler Publishers
Pub. Date
[2023]
Language
English
Description
Stop complicating everything! Create simple messages that are more powerful, more memorable, and win people over.
Simply Put is a modern exploration of the simplicity principle for anybody who needs to sell stuff or persuade others. This book is a splash of cold water, designed to wake up entrepreneurs, C-suite executives, and marketing pros who have something they need to tell the world but just can't quite connect the dots. With this book, we're...
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