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Author
Language
English
Formats
Description
Mastering the New Media Landscape Embrace the Micromedia Mindset The world of mass media, in which a few, prime national outlets controlled the messages we all saw and heard, has largely vanished. The giant boulders you once had to move to get coverage-Oprah, the New York Times, CNN-have been smashed by the Internet, supplanted (but not entirely replaced) by scores of pebbles: the websites, social media, blogs, podcasts, and more that ace publicists...
Author
Series
Publisher
Morgan James Publishing
Pub. Date
[2008]
Language
English
Description
"Let 35 World Class Guerrilla Marketing Coaches Teach You Their Time-tested Tactics and Strategies for Getting New Customers and Turning Them Into Your Most Enthusiastic Fans! Here is a taste of what you're going to learn in Guerrilla Marketing on the Front Lines: * Dozens of new high impact strategies for reaching and acquiring new customers... even on a shoestring budget, * Cutting edge online tactics designed to cut through the clutter and dramatically...
Author
Publisher
Sourcebooks
Pub. Date
[2022]
Language
English
Description
From bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies...
Author
Publisher
HarperCollins Leadership
Pub. Date
[2021]
Language
English
Description
"Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption"--
Author
Publisher
HarperCollins
Pub. Date
[2009]
Language
English
Description
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The...
Author
Publisher
RFC EDITORIAL
Pub. Date
[2018]
Language
English
Description
How do I create my Online Marketing agency? Where do I start? How much money do I need to have? That is what all entrepreneurs of this Digital Era have asked themselves to start their Online Marketing Agency. With today's technology and access to the internet, a lot of doors are open. A whole world full of possibilities. This book will help you to know a little bit more through these 14 precise tips to start your Online Marketing Agency. Create and...
Author
Series
Publisher
Sourcebooks
Pub. Date
2007.
Language
English
Description
Without a doubt, developing high-impact marketing is one of the toughest challenges for small and medium businesses. The world of marketing is in the midst of a revolution, generating great new opportunities for entrepreneurs in Internet, street and stealth marketing.
Instant Marketing for Almost Free presents tactics designed to deliver effective marketing quickly and at a low cost:
--Reaching out to Internet "communities"
--"Street" and other...
Author
Publisher
HarperCollins Leadership
Pub. Date
[2020]
Language
English
Description
"This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You're not alone. Based on proven principles from Building a StoryBrand...
Author
Publisher
Atlantic Publishing Group
Pub. Date
[2016]
Language
English
Description
"Small businesses have been fighting an uphill battle for decades when it comes to marketing. Big corporations have more resources, more brand recognition, and most importantly, more money. This has allowed them to control the conversation. Web 2.0 technologies have leveled the playing field by giving small business an equal voice. Tools like blogs, interactive Web sites, and social networks have become some of the most powerful marketing tools for...
Author
Publisher
National Association of Home Builders
Pub. Date
[2018]
Language
English
Description
So you have a website. You have a Facebook page and a Twitter account. Do you know how to make them work together-and work for you? Your marketing program must start with a strong foundation comprised of your website, brand, and content. Once that foundation is established, you can build upon it. Social Media Marketing for Your Business shows you how to create a winning marketing plan by carefully setting goals, creating strategy, and targeting audiences....
Author
Publisher
HarperCollins Leadership
Pub. Date
[2021]
Language
English
Description
"Create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology from the CEO and CMO of marketing powerhouse Yum! Brands -- Taco Bell, KFC, Pizza Hut -- with a genuine track record of success. Sidestep the other marketing books, courses, articles, and even TED talks that offer hypothetical explanations that sound sensible. Embrace the proven,...
Author
Publisher
Morgan James Publishing
Pub. Date
[2013]
Language
English
Description
"Can this really be true? Can you really get what you want in life without using cash? The answer is yes, and it is done every day. In this ground-breaking book you will learn how governments, businesses, and even individuals have all been using the ancient practice of Barter to their benefit for centuries. Barter today is no longer about a Farmer trading chickens for a Doctors time. It has evolved into a highly sophisticated financial instrument....
14) The 10 Commandments of Digital Marketing: The Journey to the "Promised Land" of Success and Profit
Author
Publisher
Babelcube Inc
Pub. Date
[2020]
Language
English
Description
"Practical tips on how to get started in Digital Marketing without committing the sins" of every beginner. Despite not being a "definitive" guide to standards, following these "commandments", the beginner will be able to have a safer and more peaceful journey in this promising market.""--
Author
Publisher
HarperCollins Leadership
Pub. Date
[2019]
Language
English
Description
"Most business owners are blindly guessing at their social media strategy, and it's costing them time and money. Based on Donald Miller's bestselling book Building a StoryBrand , Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social...
Author
Publisher
Microcosm Publishing
Pub. Date
[2022]
Language
English
Description
"When your dream and creative passion is to write, how do you succeed without selling out or selling yourself short? Ariel Gore has spent her life trying to solve this puzzle, writing and organizing her way towards a creative utopian vision, where storytelling is a form of resistance and writing is an outsider art. In this follow-up to her national bestseller How to Become a Famous Writer Before You're Dead, Gore offers a lyrical call to literary...
Author
Language
English
Formats
Description
"Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others. Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers -- the more people you can get in front of, the better. But true reach is about expanding...
Author
Series
Publisher
Frederick Fell Publishers, Inc. / Independent Publishers Group
Pub. Date
[2019]
Language
English
Description
Why a book on guerrilla deal-making? Because people envy those who are more powerful than they are. They want to bring the big dog down to their own level. If they succeed, they'll feel better about themselves. That's why Jay Conrad Levinson's guerrilla books have sold over 30 million copies--Jay doesn't just promise to empower small businessmen, he actually becomes the wind beneath their wings. It's a natural! Empowerment! How to get powerful people--big...
Author
Series
Publisher
Sourcebooks
Pub. Date
2008.
Language
English
Description
When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before. Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing...
Author
Publisher
IRB
Pub. Date
[2021]
Language
English
Description
"Get theSummary of Allan Dib's The 1Page Marketing Plan in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing...
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