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Author
Language
English
Description
Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time. The best global brands, from IBM to McDonald's, are by design also the...
Author
Language
English
Description
This Business Week best-seller from esteemed marketing guru Mark Stevens is an entertaining and useful guide to improving the way businesses promote themselves. Stevens attacks conventional marketing strategies with infectious zeal, making it crystal clear that most companies might as well throw their money away. Whether you work for a small store or an international manufacturing conglomerate, this may be the most important book you'll ever encounter....
Author
Series
Publisher
Ideapress Publishing
Pub. Date
[2019]
Language
English
Appears on list
Description
"Many business guidebooks treat you like a dummy or an idiot. Some even say so on the cover. Not this one. This is a short and easy-to-listen-to guidebook filled with useful, no bullshit, only-what-you-need-to-know, immediately actionable advice for marketing your business or startup."--Provided by publisher.
Author
Publisher
Harper, an imprint of HarperCollinsPublishers
Pub. Date
[2016]
Language
English
Description
"The industry provocateur behind such companies as Twitter and a nascent Facebook presents an irreverent exposé of life inside the tech bubble that traces his hedonist lifestyle against a backdrop of early social media and online marketing, sharing critical insights into how they are shaping today's world."--NoveList.
13) Publishing confidential: the insider's guide to what it really takes to land a nonfiction book deal
Author
Publisher
American Management Association
Pub. Date
c2004
Language
English
Publisher
Writer's Digest Books
Pub. Date
c1992
Language
English
Description
Contains thirty-seven articles drawn from the pages of "Writer's Digest" magazine, in which authors, editors, agents, and teachers offer advice on various aspects of novel-writing, discussing topics such as building plot skeletons, writing good dialogue, creating a book outline, and negotiating a contract.
Author
Language
English
Description
The art market has been booming. Museum attendance is surging. More people than ever call themselves artists. Contemporary art has become a mass entertainment, a luxury good, a job description, and, for some, a kind of alternative religion.In a series of beautifully paced narratives, Sarah Thornton investigates the drama of a Christie's auction, the workings in Takashi Murakami's studios, the elite at the Basel Art Fair, the eccentricities of Artforum...
Author
Language
English
Description
The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how...
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