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Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time. The best global brands, from IBM to McDonald's, are by design also the...
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Mastering the New Media Landscape Embrace the Micromedia Mindset The world of mass media, in which a few, prime national outlets controlled the messages we all saw and heard, has largely vanished. The giant boulders you once had to move to get coverage-Oprah, the New York Times, CNN-have been smashed by the Internet, supplanted (but not entirely replaced) by scores of pebbles: the websites, social media, blogs, podcasts, and more that ace publicists...
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This Business Week best-seller from esteemed marketing guru Mark Stevens is an entertaining and useful guide to improving the way businesses promote themselves. Stevens attacks conventional marketing strategies with infectious zeal, making it crystal clear that most companies might as well throw their money away. Whether you work for a small store or an international manufacturing conglomerate, this may be the most important book you'll ever encounter....
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"Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others. Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers -- the more people you can get in front of, the better. But true reach is about expanding...
5) The Road to Your Best Stuff 2.0: Pushing Your Career, Business or Cause to the Next Level…and Beyond
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"Do you want to do something amazing with your talents toward your life's work? Use The Road to Your Best Stuff 2.0 to customize your way forward. If you're serious about making a real impact, dig in! Reap the rewards from your efforts! No matter your field or your level of achievement so far, The Road 2.0 has something for you. Tap into your passion and your gifts -- your stuff -- with a comprehensive approach to achievement! Through intensive and...
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The art market has been booming. Museum attendance is surging. More people than ever call themselves artists. Contemporary art has become a mass entertainment, a luxury good, a job description, and, for some, a kind of alternative religion.In a series of beautifully paced narratives, Sarah Thornton investigates the drama of a Christie's auction, the workings in Takashi Murakami's studios, the elite at the Basel Art Fair, the eccentricities of Artforum...
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"NEW EXPANDED EDITION OF THE CLASSIC BESTSELLER! "David Kupelian is one of the most thought-provoking and iconoclastic writers I know." -- SEAN HANNITY "Every parent in America needs to read this book. David Kupelian skillfully exposes the secular Left's rotten-apple peddlers in devastating detail." -- MICHELLE MALKIN "If you really want to understand the adversary's thinking and help turn the tide of battle, read this book!" -- DAVID LIMBAUGH Millions...
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Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations. Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them. Many attempts at innovation fail because...
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Finding good information on Affiliate Marketing is difficult. That is why I wrote this book remembering what I would have wanted to read before starting in this business. If you really want to have a source of success with affiliate marketing, you must read "How To Make Money with Affiliate Marketing" (2022). It solves one of the main problems that beginners have and that is... define your ideal client well. Knowing your buyer person well will make...
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In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make--or break--your career. In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships...
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After Colin Campbell went on a short business trip abroad, he returned home to discover his wife of many years had moved out. No explanations. No second chances. She was gone and wasn't coming back. Shocked and heartbroken, Colin fell into a spiral of depression and loneliness. Soon after, a friend told Colin about a dog in need of rescue-a neglected 140-pound Newfoundland Landseer, a breed renowned for its friendly nature and remarkable swimming...
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After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results.-Jim Cusick, vice president of sales, SAP America, Inc. "Following the program, even our most experienced salespeople raved, saying QBS was the best sales training they have ever experienced!"-Alan D. Rohrer, director of sales, Hewlett Packard For nearly fifteen years, The Secrets...
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Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others. Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and...
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Each month an estimated five hundred million people are pitched a network marketing or multi-level marketing opportunity that offers them good money and flexible hours. But for every Avon or Amway, there are a hundred charlatan companies offering nothing but empty promises and outright lies.
In this no-holds-barred volume, Mark Davenport reveals the tricks and tactics of unscrupulous scammers who have perverted a once-viable enterprise. A veteran...
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The marketing playbook for the Subscription Economy, now in its 3rd edition. Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?
A successful subscription business is built on lasting relationships, not one-time sales.
Stop chasing sales and start creating value.
The third edition of this ground-breaking book offers updated advice for solopreneurs, small...
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Caveat venditor-let the seller beware
While marketers look for more ways to get personal with customers, including new tricks with "big data," customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to:
• Control the flow and use of personal data
• Build their own loyalty programs
• Dictate their own terms of service
• Tell whole markets what they want, how they want it, where and when they...
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Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the...
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The leading authority on Agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.
As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind changes. You...
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It's an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. Don't get discouraged, get scrappy!
Weaving hacks, tips, idea starters, and more,...
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If you want to turn your business or personal blog into a money-making machine, then keep reading! Blogging could be the secret weapon in your arsenal to defeat your competitors once and for all. In fact, studies have shown that social media marketing and blogging have become one of the main tools, businesses have to promote their products and services. This should not come as a surprise, considering people are spending the majority of their time...
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