Catalog Search Results
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
The four P's of the marketing mix - product, promotion, price and place - are still seen as the basis of marketing - but how relevant are they today? Using case studies of companies large and small this film explains and explores each of the Ps. Product: Brompton Bicycle is a manufacturing company based in London. The secret of their success is an iconic product, "hand-built" for its customers. Divine Chocolate makes much of its fair trade credentials...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Market research is big business, with clients demanding more and better ways of finding out what their customers want. Case studies show how market research is changing and the impact of new technology. Classic divisions: The internet is now widely used in market research - as are mobile phones and other new techniques. But the classic divisions of market research still apply. We explain qualitative and quantitative research: also primary and secondary...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
This film explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today. History: marketing has been around from earliest times. But it was the industrial revolution which brought mass consumption, mass production and the mass media. In the twentieth century marketing came of age, promising endless growth and prosperity. But the market economy also brought boom, bust...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
The film tells how Cadbury launched a new chocolate bar called Fuse. We discover how the marketers locate a gap in the market, and then set about giving their new bar a "personality"- something to distinguish it from other products. Fuse benefits from the Cadbury name - the masterbrand. To launch the new bar there is a big advertising campaign. But not everyone likes the ad. Some think it too ironic, others just silly. Public relations, too, plays...
Publisher
Holk and Co
Pub. Date
2017.
Language
English
Description
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. * Episodes in this section include: * Agency Positions and the Creative Brief * Holk’s Communication Platform Model CPM * Aristotle’s Modes of Persuasion *...
Publisher
Holk and Co
Pub. Date
2017.
Language
English
Description
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include: * Push Pull Strategy * Community Marketing * Print * Product Placement * Cross Promotion * PR and the Art of Writing a Press Release...
Publisher
Holk and Co
Pub. Date
2017.
Language
English
Description
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include: * Reflection on Business Development and Ansoff's Product Market Growth Matrix * Barriers to Entry * Reflection on Sustainable...
Publisher
Holk and Co
Pub. Date
2017.
Language
English
Description
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include: * Personal Branding * From Idea to Action 1 * From Idea to Action 2 * From Idea to Action 3 * The Basis for Entrepreneurship *...
Publisher
Holk and Co
Pub. Date
2017.
Language
English
Description
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include: * Reflection on Product Portfolio and the Boston Matrix * Product Life Cycle * Brand Equity and Brand Extension * Reflections...
Publisher
Holk and Co
Pub. Date
2017.
Language
English
Description
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration.
Publisher
Holk and Co
Pub. Date
2017.
Language
English
Description
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include: * Mission & Vision * Target Group * Stakeholder & Issue Management * Positioning * Reflection on the Marketing Mix * Fast Moving...
Publisher
Holk and Co
Pub. Date
2017.
Language
English
Description
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include: * Reflection on Mission, Vision and the Golden Circle * Career Planning * Reflection on HR Management and Maslow's Hierarchy of...
Publisher
Holk and Co
Pub. Date
2017.
Language
English
Description
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include: * Customer Journey Mapping * Big Data * Social Media & Viral Marketing * Paid, Owned, Earned Media * Strategies in an Ever-changining...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Traditional pricing methods involve a trade-off. You want to charge as much as you can in order to maximize Profits, but not so much that there is a negative impact on sales. So when a customer rejects your price, does it mean that the price is too high? According to Tom Nagle, not necessarily. To get customers to pay for value, he maintains, you need to approach your markets proactively, with communications that justify your price in terms of value....
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Learn how to market your library's services to your community. From learning about your target audiences to crafting a mission statement, this program shows you how to create an effective marketing plan. In addition, you'll learn how to create a message for your library to make short-term and long-range planning a success.
19) MakeSHIFT
Publisher
Gravitas Ventures
Pub. Date
2021.
Language
English
Description
For decades, the advertising industry remained lucrative, cushy and largely unchanged. Then the Internet happened—disrupting everything. make|SHIFT profiles those who survived and thrived in the face of massive technological change.
20) Influence
Publisher
Gravitas Ventures
Pub. Date
2021.
Language
English
Description
INFLUENCE charts the recent advancements in weaponized communication by investigating the rise and fall of the world’s most notorious public relations and reputation management firm: the British multinational Bell Pottinger.
Didn't find it?
Can't find what you are looking for? Try our Materials Request Service. Submit Request