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Author
Language
English
Formats
Description
Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time. The best global brands, from IBM to McDonald's, are by design also the...
Author
Language
English
Formats
Description
Mastering the New Media Landscape Embrace the Micromedia Mindset The world of mass media, in which a few, prime national outlets controlled the messages we all saw and heard, has largely vanished. The giant boulders you once had to move to get coverage-Oprah, the New York Times, CNN-have been smashed by the Internet, supplanted (but not entirely replaced) by scores of pebbles: the websites, social media, blogs, podcasts, and more that ace publicists...
Author
Language
English
Formats
Description
This Business Week best-seller from esteemed marketing guru Mark Stevens is an entertaining and useful guide to improving the way businesses promote themselves. Stevens attacks conventional marketing strategies with infectious zeal, making it crystal clear that most companies might as well throw their money away. Whether you work for a small store or an international manufacturing conglomerate, this may be the most important book you'll ever encounter....
Author
Series
Publisher
Morgan James Publishing
Pub. Date
[2008]
Language
English
Description
"Let 35 World Class Guerrilla Marketing Coaches Teach You Their Time-tested Tactics and Strategies for Getting New Customers and Turning Them Into Your Most Enthusiastic Fans! Here is a taste of what you're going to learn in Guerrilla Marketing on the Front Lines: * Dozens of new high impact strategies for reaching and acquiring new customers... even on a shoestring budget, * Cutting edge online tactics designed to cut through the clutter and dramatically...
Author
Publisher
Sourcebooks
Pub. Date
[2022]
Language
English
Description
From bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies...
Author
Publisher
HarperCollins Leadership
Pub. Date
[2021]
Language
English
Description
"Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption"--
Author
Publisher
HarperCollins
Pub. Date
[2009]
Language
English
Description
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The...
Author
Publisher
RFC EDITORIAL
Pub. Date
[2018]
Language
English
Description
How do I create my Online Marketing agency? Where do I start? How much money do I need to have? That is what all entrepreneurs of this Digital Era have asked themselves to start their Online Marketing Agency. With today's technology and access to the internet, a lot of doors are open. A whole world full of possibilities. This book will help you to know a little bit more through these 14 precise tips to start your Online Marketing Agency. Create and...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
The four P's of the marketing mix - product, promotion, price and place - are still seen as the basis of marketing - but how relevant are they today? Using case studies of companies large and small this film explains and explores each of the Ps. Product: Brompton Bicycle is a manufacturing company based in London. The secret of their success is an iconic product, "hand-built" for its customers. Divine Chocolate makes much of its fair trade credentials...
Author
Series
Publisher
Sourcebooks
Pub. Date
2007.
Language
English
Description
Without a doubt, developing high-impact marketing is one of the toughest challenges for small and medium businesses. The world of marketing is in the midst of a revolution, generating great new opportunities for entrepreneurs in Internet, street and stealth marketing.
Instant Marketing for Almost Free presents tactics designed to deliver effective marketing quickly and at a low cost:
--Reaching out to Internet "communities"
--"Street" and other...
Author
Publisher
HarperCollins Leadership
Pub. Date
[2020]
Language
English
Description
"This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You're not alone. Based on proven principles from Building a StoryBrand...
Author
Publisher
Atlantic Publishing Group
Pub. Date
[2016]
Language
English
Description
"Small businesses have been fighting an uphill battle for decades when it comes to marketing. Big corporations have more resources, more brand recognition, and most importantly, more money. This has allowed them to control the conversation. Web 2.0 technologies have leveled the playing field by giving small business an equal voice. Tools like blogs, interactive Web sites, and social networks have become some of the most powerful marketing tools for...
Author
Publisher
National Association of Home Builders
Pub. Date
[2018]
Language
English
Description
So you have a website. You have a Facebook page and a Twitter account. Do you know how to make them work together-and work for you? Your marketing program must start with a strong foundation comprised of your website, brand, and content. Once that foundation is established, you can build upon it. Social Media Marketing for Your Business shows you how to create a winning marketing plan by carefully setting goals, creating strategy, and targeting audiences....
Author
Series
Publisher
Ideapress Publishing
Pub. Date
[2019]
Language
English
Appears on list
Description
"Many business guidebooks treat you like a dummy or an idiot. Some even say so on the cover. Not this one. This is a short and easy-to-listen-to guidebook filled with useful, no bullshit, only-what-you-need-to-know, immediately actionable advice for marketing your business or startup."--Provided by publisher.
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Market research is big business, with clients demanding more and better ways of finding out what their customers want. Case studies show how market research is changing and the impact of new technology. Classic divisions: The internet is now widely used in market research - as are mobile phones and other new techniques. But the classic divisions of market research still apply. We explain qualitative and quantitative research: also primary and secondary...
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