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Author
Language
English
Formats
Description
Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time. The best global brands, from IBM to McDonald's, are by design also the...
Author
Publisher
Thomas Nelson
Pub. Date
[2006]
Language
English
Description
Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to...
Author
Publisher
HarperCollins Leadership
Pub. Date
[2019]
Language
English
Description
"Most business owners are blindly guessing at their social media strategy, and it's costing them time and money. Based on Donald Miller's bestselling book Building a StoryBrand , Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social...
Author
Publisher
Morgan James Publishing
Pub. Date
[2018]
Language
English
Description
"Digital Marketing and Celebrity Chef Branding expert Mark Garcia shares hard-won advice and real life examples on how chefs, restaurateurs and food-service professionals can connect and engage with customers, so that they can dominate their competitive marketplace. In his passionate, streetwise style, Chef Mark Garcia's mission is to strengthen the positioning and messaging of chefs, restaurateurs and food-service professionals by training them on...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
This film explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today. History: marketing has been around from earliest times. But it was the industrial revolution which brought mass consumption, mass production and the mass media. In the twentieth century marketing came of age, promising endless growth and prosperity. But the market economy also brought boom, bust...
Author
Publisher
AMACOM
Pub. Date
[2017]
Language
English
Description
"When nearly every business has a blog, it's tough to make yours stand out. But did you know there's a much better tool for spreading influence and generating revenue--one with far less competition? Podcasting offers rich opportunities, especially if you get in early and do it right. Author and CEO Stephen Woessner wants to share with you the secrets he learned in podcasting while building a $2 million venture from scratch.Profitable Podcasting lays...
Author
Publisher
Morgan James Publishing
Pub. Date
[2009]
Language
English
Description
A comprehensive step-by-step guide to setting up a booming Internet business! Successful entrepreneur Ewen Chia demystifies marketing jargon and shares the tips and techniques that continue to net his online businesses a cool fortune. Whether you're seeking to create and develop a thriving Internet business from scratch or looking to realize the full potential of your existing business, whether you haven't a clue what the Internet is about or you're...
Author
Publisher
McGraw-Hill
Pub. Date
c2012
Language
English
Description
"Learn how to master Google+, the world's fastest-growing social-media serviceAttract followers. Engage enchanting people. Promote your brand.The former Chief Evangelist for Apple knows a superior product when he sees one, and he sees one in Google+. Hands down. In What the Plus!, Guy Kawasaki explains how to get started, create an enchanting profile, optimize for social searches, share posts and photos, conduct hangouts, and gain followers."We didn't...
Author
Publisher
Atlantic Publishing Group Inc
Pub. Date
2008.
Language
English
Description
As the Internet grows and continues to become an increasingly integral part of our lives, so does the opportunity to make money in this arena. Online spending reached nearly $80 billion not long ago and increased to approximately $103 billion within a year. An estimated 136 million people shopped online in recent months. These figures suggest that an online business is a worthwhile, lucrative investment. There is no reason to forgo this opportunity,...
13) Podcast Master
Author
Publisher
Canelo Digital Publishing Ltd
Pub. Date
[2015]
Language
English
Description
The essential guide to podcasting from an industry-leading broadcaster. A senior multimedia producer at the Guardian, Ben Green has been podcasting for over a decade. He has been responsible for several top podcasts, including Football Weekly, the UK's number one sports podcast. In Podcast Master, he provides a one-stop insider's guide to everything you need to know about hosting, editing and producing online shows. It is packed with recommendations...
Author
Publisher
Atlantic Publishing Group Inc
Pub. Date
2006.
Language
English
Description
Interested in promoting your business and/or Web site, but don't have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including...
Author
Publisher
Atlantic Publishing Group Inc
Pub. Date
2008.
Language
English
Description
There are dozens of ways to start making money with Google and because of its digital nature, anyone can do it from anywhere in the world. Starting with a fundamental discussion of why your online business is different from any form of business ever run in history, you will learn everything you need to know to use Google to create and run your business online. Googles ample supply of tools in the form of Google Base will allow you to list, promote,...
Author
Series
Publisher
Sourcebooks
Pub. Date
2008.
Language
English
Description
When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before. Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing...
Author
Publisher
Atlantic Publishing Group, Inc
Pub. Date
[2017]
Language
English
Description
You're the creative one in the family. You're an artist, a singer, a photographer you name it, you have a knack for it. So, how do you turn your skill into a real money-making business? This book will give you the tools you need to sell your material even if you have absolutely no experience. The online marketplace may seem a little daunting, but between these covers are tutorials, examples, and research that will turn your hobby into fast cash.Ê...
Author
Publisher
Álvaro Cid
Pub. Date
[2019]
Language
English
Description
Book subtitle: Book description: I have compared this method, with my way of doing things before and with this method afterwards and have ranked much higher, attracting many more visits to my website. Thanks to this method, save time, effort and energy. By standardizing everything, I allow myself to think less and focus more on my reader. Many people would like to be able to position themselves on Google with their website or blog. The problem is...
Author
Publisher
Harper, an imprint of HarperCollinsPublishers
Pub. Date
[2016]
Language
English
Description
"The industry provocateur behind such companies as Twitter and a nascent Facebook presents an irreverent exposé of life inside the tech bubble that traces his hedonist lifestyle against a backdrop of early social media and online marketing, sharing critical insights into how they are shaping today's world."--NoveList.
Author
Language
English
Formats
Description
Mastering the New Media Landscape Embrace the Micromedia Mindset The world of mass media, in which a few, prime national outlets controlled the messages we all saw and heard, has largely vanished. The giant boulders you once had to move to get coverage-Oprah, the New York Times, CNN-have been smashed by the Internet, supplanted (but not entirely replaced) by scores of pebbles: the websites, social media, blogs, podcasts, and more that ace publicists...
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