Henry Carter Hull

If you're on the internet, you're global-HubSpot executive Nataly Kelly offers an innovative data-driven model for profitably expanding the international presence you already have. Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, VP of Localization at Hubspot (which operates in more than 120 countries) says now the goal should be market intensification-building...

How can multinational companies implement DEI initiatives across different countries and cultures? This book offers five proven principles for advancing social justice with a nuanced understanding of local customs. DEI cannot be addressed globally through a single-culture worldview. The specifics of a successful DEI change effort in the United States may be irrelevant in another country. Succeeding locally, understanding the market and acknowledging...

Recounting his three years in Korea, the highest-ranking non-Korean executive at Hyundai sheds light on a business culture very few Western journalists ever experience, in this revealing, moving, and hilarious memoir. When Frank Ahrens, a middle-aged bachelor and eighteen-year veteran at the Washington Post, fell in love with a diplomat, his life changed dramatically. Following his new bride to her first appointment in Seoul, South Korea, Frank traded...

From the author of the acclaimed Mr. China comes another rollicking adventure story-part memoir, part history, part business imbroglio-that offers valuable lessons to help Westerners win in China. In the twenty-first century, the world has tilted eastwards in its orbit; China grows confident while the West seems mired in doubt. Having lived and worked in China for more than two decades, Tim Clissold explains the secrets that Westerners can use to...