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Please note: This is a companion version & not the original book. Book Preview: In “The Cold Start Problem” (2021), Andrew Chen details the stages that each and every successful network goes through to reach the top and become worth billions of dollars. Chen, a well-known venture capitalist, studies well-established networks like Instagram, Facebook, Tinder, Uber, and many more to show how his “Cold Start Theory” applies to their ascendance...
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Please note: This is a companion version & not the original book. Book Preview: Having a great product or service is vitally important for
today's entrepreneurs. But many mistakenly think that their creation alone will generate mass consumership. It will not. Russel Brunson's “Traffic Secrets” (2020) explains how to self-manufacture several streams of customer traffic in today's increasingly digital world. To get consumers, you must understand...
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Please note: This is a companion version & not the original book.
Book Preview: #1 It can be difficult to know what's reliable advice and what's not when it comes to SEO. This chapter will dispel some of the common misconceptions about SEO and explain how to avoid falling into Google's bad books.
#2 The Google update of 2003, codenamed Florida, stopped spammers from gaming the system by stuffing as many keywords as possible into their pages.
#3...
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Please note: This is a companion version & not the original book.
Book Preview: #1 The author, John, was a college dropout who was always interested in entrepreneurship. He had an idea for a weighted blanket that helped people sleep better. He launched the Kickstarter campaign and raised $4. 7 million within a month.
#2 The success of John, a. k. a. the guy who sold a $3 billion company in 24 hours, seems to suggest that selling naked is a fast...
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Get the Summary of Tim Wu's ‘The Attention Merchants’ in 20 minutes. Please note: This is a summary and not the original book. Original book introduction: Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the...
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Get the Summary of Sarah Frier's ‘No Filter’ in 20 minutes. Please note: This is a summary and not the original book. Original book introduction: In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured look more beautiful. The cofounders cultivated a community of photographers and artisans around the app, and it quickly went mainstream....
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