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Author
Language
English
Description
Stand Out! is a book about branding and its evolution, practice, and power in today's digital age.
It presents the "why-do" and the "how-to" along with a passionate philosophy on transforming business through brand-centered change. It spells out a sequential, easily understandable, proven brand-building process and is a key reference text for anyone interested in brand development, leadership, innovation, and sustainable business growth. Reader understanding...
Author
Language
English
Description
Stand Out! uncovers the secrets of brand success and explores less travelled paths in the world of branding.
This book: uncovers the secrets of brand success introduces 'Generation B' - today's generation of brand natives challenges current paradigms reveals the roots and rationale of financial brand valuation presents a range of popular valuation methods and approaches explains the conditions for brand value growth
The forces that challenge brand...
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