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Author
Language
English
Description
This book is aimed at assisting Western entrepreneurs, SMEs, investors and business students to understand and ideally enter the Chinese e-merging market.
Over the past decades China gained the reputation of being the world's factory, focusing solely on manufacturing exports. This is about to change.
The role of e-commerce is tremendously important in the context of the Chinese government's stated goal of relying less on exports to the recession-stricken...
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