Henry Carter Hull

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers…even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed: • 8 headlines that work-and...

Now Make Sure You’re Fluent in the Language of Marketing in the 21st Century! >> Do you know the difference between cold traffic vs. hot traffic – and the best way to convert each? >> Are your content writers serving you warmed over “Google goulash?” >> Are you taking your response rates to the next level by using dominant resident emotion and the core buying complex? In the digital era, marketing is evolving with lightning speed, and the...

In our digital world, it's easy to overlook the power of a snail mail-marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the power of direct mail? It's time to transform your marketing. It's time for The Direct Mail Revolution. In this book legendary copywriting pioneer and marketing expert Robert W. Bly shares his groundbreaking strategies for...

Bob Bly is not the best-known entrepreneur in the world, and he is not the richest. But the 65,000 subscribers to his online newsletter The Direct Response Letter turn to Bob weekly for advice and inspiration on how to achieve success professionally, financially, and personally. Now in 87 Secrets of Outrageous Business Success: How to Reach Your Goals and Have Fun Doing It, you get many years of Bob's advice compressed into a quick-reading guide to...

This is the language you need to use to make your sales goals, from America's top copywriter. Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He's been a professional copywriter for nearly forty years and has been named America's best copywriter. And now he's sharing his secrets. The Big Book...

The definitive guide to becoming a successful freelance writer, now in an updated and expanded third edition Secrets of a Freelance Writer has long been the authoritative guide to making big money as a commercial freelance writer. In this new edition, you'll find out how to make $100,000 a year-or much more-writing ads, annual reports, brochures, catalogs, newsletters, direct mail, Web pages, CD-ROMs, press releases, and other projects for corporations,...

Practices, strategies, and templates for optimizing your email use. The average business employee spends more than thirteen hours a week reading and responding to email. That's 675 or more hours-over 28 days a year-spent on email. Wouldn't it be nice to get some of that time back? In The New Email Revolution, Robert W. Bly draws from decades of experience sending millions of emails to help you take that time back. With this book in hand, you will...