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Author
Language
English
Formats
Description
Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations. Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them. Many attempts at innovation fail because...
Publisher
Media Education Foundation
Pub. Date
2017.
Language
English
Description
More Than a Word offers a fascinating look inside the growing movement to change the name of the Washington R*dskins football team.Directed by brothers John and Kenn Little, who are members of the Standing Rock Sioux tribe, the film traces how the word “r*dskin” evolved from being a term of racist derision and slander to being embraced as the name of one of the NFL’s most beloved franchises. It also draws on the voices of Native American activists...
Author
Publisher
HarperCollins Leadership
Pub. Date
[2020]
Language
English
Description
"This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You're not alone. Based on proven principles from Building a StoryBrand...
Author
Language
English
Formats
Description
"An award-winning CEO and communications expert shows how authentic leadership eliminates the need for the shortcuts that sabotage success. "Fake it till you make it" just doesn't work -- at least not long enough to build a sustainable business. Driven to succeed under constant pressure, entrepreneurs and business leaders alike can be tempted to exaggerate their strengths, minimize weaknesses, and bend the truth. Through the twin lenses of running...
Author
Publisher
HarperCollins Leadership, an imprint of HarperCollins
Pub. Date
[2017]
Language
English
Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant,...
Author
Publisher
Sourcebooks
Pub. Date
[2022]
Language
English
Description
From bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies...
Author
Publisher
HarperCollins
Pub. Date
[2009]
Language
English
Description
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The...
Author
Publisher
HarperCollins Leadership
Pub. Date
[2019]
Language
English
Description
"Most business owners are blindly guessing at their social media strategy, and it's costing them time and money. Based on Donald Miller's bestselling book Building a StoryBrand , Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social...
Author
Publisher
G&D Media
Pub. Date
[2018]
Language
English
Description
Why full BRAIN Marketing? An important need in today's business is determining how to merge traditional, digital and social media marketing. Marketing has changed and so has the way you reach your target audience. The demand for constructive change and the speed of change in today's world is unprecedented. Customers are embracing change and adapting to new product offerings faster than ever and businesses must innovate to have any reasonable chance...
Author
Publisher
Peter Owen Publishers
Pub. Date
[2018]
Language
English
Description
A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity.A collection of essays from jurors on the 2017 Lions Entertainment award. Drawing on years of experience and expertise, working for brands such as Mini, Coca-Cola, Lego, Google, Skype and Intel and for media and advertising giants such as Bartle Bogle Hegarty and MediaCom,...
Publisher
IRB
Pub. Date
[2021]
Language
English
Description
"Get the Summary of Donald Miller's Building a StoryBrand in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers...
Author
Publisher
Chronicle Books LLC
Pub. Date
[2012]
Language
English
Description
"Two entrepreneurial moms share the secrets to having a happy home life while running a successful business. So many women dream of having it all: being kickass mothers and running their own successful businesses. This book helps them take the leap with confidence. Authors Meg Mateo Ilasco and Cat Seto -- both serial entrepreneurs and devoted moms -- draw on their own successes and missteps to reveal exactly how to choose the right business, find...
Author
Publisher
Skyhorse Publishing, Inc
Pub. Date
2011.
Language
English
Description
We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it's good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes? Brand Thinking and Other Noble...
Author
Publisher
HarperCollins Leadership
Pub. Date
[2019]
Language
English
Description
"Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees' and customers' talents, and create a highly engaged, loyal customer base. What if you discovered a blueprint that could grow your brand's reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Communities...
16) Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Make Great Things Happen
Author
Publisher
Morgan James Publishing
Pub. Date
[2012]
Language
English
Description
Two advertising veterans explain the myths about branding -- and how even the smallest businesses can benefit by defining themselves to their customers. Branding may be the single most misunderstood concept in marketing. It's not only for big businesses with big bucks. It's not about a logo, a color, a font, or a type of advertising. Branding is defining a company's image in such a way that the customer is left with a single feeling about that business...
17) Crushing It!: How Great Entrepreneurs Build Their Business and Influence -- and How You Can, Too
Author
Publisher
HarperCollins
Pub. Date
[2018]
Language
English
Description
Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing...
Author
Publisher
Thomas Nelson
Pub. Date
[2019]
Language
English
Description
"The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you . . . Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive...
Author
Publisher
Morgan James Publishing
Pub. Date
[2019]
Language
English
Description
"LinkedIn: The 5-Minute Drill for Executive Networking Success is written for executives and transitioning military leaders to see the immediate benefit of using LinkedIn to network, build better teams, land new opportunities, pivot, change sectors, get promoted, and better merchandise their talents, expertise, and skill sets. Executives are busy people and LinkedIn is an extremely valuable resource. Once leaders know how to use LinkedIn for their...
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