Henry Carter Hull

"Mad Women is a tell-all account of life in the New York advertising world of the 1960s and 70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men. Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions...

Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of “diagonal”, “standard”, “C”, “Z”, “overlapping”, and “spatial progression.” Concludes with a special section on the importance and use of headlines and sub-headlines....

Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, & social...

The beginning of the end for television's most celebrated show, four-time Primetime Emmy winner for Outstanding Drama Series and winner of three consecutive Golden Globes. Set in the captivating world of 1960s New York, it continues to follow iconic ad man Don Draper, his colleagues and his family.

In the glamorous and ego-driven world of advertising, everyone is selling something and nothing is ever what it seems. Set in 1960 New York, this series reveals the lives of the ruthlessly competitive men and women of Madison Avenue's "Golden Age," where key players make an art of the sell while their private world gets sold. And no one plays the game better than Don Draper, the biggest ad man--and ladies' man--in the business.

In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes - images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty,...

Key topics covered include: The promotional mix, Advertising, Direct marketing, PR & sponsorship, Point of sale, Promotion, Above the line/below the line marketing, Ethics, Internet v conventional promotion.

An all-business San Francisco ad executive falls into an improbable, life-altering romance with a bohemian, free-spirited woman with a secret, who usually discards her new beaus after a month.