The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly
(Book)

Book Cover
Average Rating
Published
Hoboken, NJ : Wiley, c2010.
Edition
2nd ed.
Physical Desc
xxx, 289 pages ; 23 cm.
Status

658.8 SCO
1 available

Description

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More Details

Published
Hoboken, NJ : Wiley, c2010.
Format
Book
Edition
2nd ed.
Language
English

Notes

General Note
Rev. ed. of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007.
General Note
Includes index.
Description
Offers practical advice on utilizing web based tools to market products, including blogs, wikis, forums, podcasts, social networking sites and more.
Target Audience
Adult,Follett Library Resources
Target Audience
Adult

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Citations

APA Citation, 7th Edition (style guide)

Scott, D. M. (2010). The new rules of marketing and PR: how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly (2nd ed.). Wiley.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Scott, David Meerman. 2010. The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, & Viral Marketing to Reach Buyers Directly. Wiley.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Scott, David Meerman. The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, & Viral Marketing to Reach Buyers Directly Wiley, 2010.

MLA Citation, 9th Edition (style guide)

Scott, David Meerman. The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, & Viral Marketing to Reach Buyers Directly 2nd ed., Wiley, 2010.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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