Sway : the irresistible pull of irrational behavior
(Book)

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Published
New York : Currency Books/Doubleday, 2008.
Edition
1st ed.
Physical Desc
206 pages cm.
Status

155.92 BRA
1 available

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Published
New York : Currency Books/Doubleday, 2008.
Format
Book
Edition
1st ed.
Language
English

Notes

Bibliography
Includes bibliographical references and index.
Description
Explores the ongoing psychological forces that sabotage rational behavior in our personal and business lives, revealing how such factors as loss aversion, commitment, and the diagnosis bias distort logical thought.

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Citations

APA Citation, 7th Edition (style guide)

Brafman, O., & Brafman, R. (2008). Sway: the irresistible pull of irrational behavior . Currency Books/Doubleday.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Brafman, Ori and Rom. Brafman. 2008. Sway: The Irresistible Pull of Irrational Behavior. Currency Books/Doubleday.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Brafman, Ori and Rom. Brafman. Sway: The Irresistible Pull of Irrational Behavior Currency Books/Doubleday, 2008.

MLA Citation, 9th Edition (style guide)

Brafman, Ori., and Rom Brafman. Sway: The Irresistible Pull of Irrational Behavior Currency Books/Doubleday, 2008.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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