Global Change Strategies: The Car Industry
(eVideo)
Contributors
Published
[San Francisco, California, USA] : TV Choice, 2018., Kanopy Streaming, 2018.
Physical Desc
1 online resource (streaming video file) (30 minutes): digital, .flv file, sound
Status
Description
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Format
eVideo
Language
English
Notes
General Note
Title from title frames.
General Note
Film
General Note
In Process Record.
Date/Time and Place of Event
Originally produced by TV Choice in 2018.
Description
PART 1 Introduction - Globalization in the car industry is nothing new. By 1928, General Motors and Ford were making vehicles in 24 countries. The 50s and 60s were the golden age of US and European car makers – but that was challenged by the arrival of the Japanese in the 60s and 70s. Over the decades the car industry has been constantly forced to change in order to survive. An explaination of the modern global car industry.. PART 2 PSA Case Study - By 2014 PSA, owners of the Peugeot and Citroen brands, was in deep financial trouble. It had failed to keep up with the demands of the global market. Its costs were too high, it lacked brand identity, with too many models. In 2016 new CEO Carlos Tavares launched a recovery plan called Back In Race, followed by a company-wide change project called Push To Pass. The plan was to revolutionize every aspect of the business. The key: better focus on customer needs and a move from "car maker" to "provider of mobility services".
System Details
Mode of access: World Wide Web.
Citations
APA Citation, 7th Edition (style guide)
Choice, T. (2018). Global Change Strategies: The Car Industry . TV Choice.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Choice, TV. 2018. Global Change Strategies: The Car Industry. TV Choice.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Choice, TV. Global Change Strategies: The Car Industry TV Choice, 2018.
MLA Citation, 9th Edition (style guide)Choice, TV. Global Change Strategies: The Car Industry TV Choice, 2018.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
0927e460-b18f-01b1-d51a-d3450d334940-eng
Grouping Information
| Grouped Work ID | 0927e460-b18f-01b1-d51a-d3450d334940-eng |
|---|---|
| Full title | global change strategies the car industry |
| Author | tv choice |
| Grouping Category | movie |
| Last Update | 2023-10-16 15:00:05PM |
| Last Indexed | 2024-05-04 02:15:47AM |
Book Cover Information
| Image Source | sideload |
|---|---|
| First Loaded | Apr 10, 2022 |
| Last Used | Apr 10, 2022 |
Marc Record
| First Detected | Aug 27, 2021 09:16:13 AM |
|---|---|
| Last File Modification Time | Oct 16, 2023 03:04:30 PM |
MARC Record
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