Advertising Creative Appeals
(eVideo)
Contributors
Published
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Physical Desc
1 online resource (streaming video file)
Status
Description
MasterClass is the streaming platform that makes it possible for anyone to watch or listen to hundreds of video lessons taught by 150+ of the world’s best.
Whether it be in business and leadership, photography, cooking, writing, acting, music, sports and more, MasterClass delivers a world class online learning experience. Video lessons are available anytime, anywhere on your smartphone, personal computer, Apple TV and FireTV streaming media players. -masterclass.com
Whether it be in business and leadership, photography, cooking, writing, acting, music, sports and more, MasterClass delivers a world class online learning experience. Video lessons are available anytime, anywhere on your smartphone, personal computer, Apple TV and FireTV streaming media players. -masterclass.com
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More Details
Format
eVideo
Language
und
Notes
General Note
Title from title frames.
General Note
In Process Record.
Date/Time and Place of Event
Originally produced by D.E. Visuals in 2012.
Description
Discusses rational appeals used extensively in B2B advertising vs. the use of emotional appeals common to consumer advertising. Using both print ads and TV commercials, shows examples of the five most common emotional appeals of Humor, Sex, Security, Fear, and Shock. The success of each appeal is well documented by 15 advertising research studies cited in the program. A clinical psychologist briefly comments on the natural human response to each appeal. Fast paced and interesting for students.
System Details
Mode of access: World Wide Web.
Citations
APA Citation, 7th Edition (style guide)
(2015). Advertising Creative Appeals . Kanopy Streaming.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2015. Advertising Creative Appeals. Kanopy Streaming.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Advertising Creative Appeals Kanopy Streaming, 2015.
MLA Citation, 9th Edition (style guide)Advertising Creative Appeals Kanopy Streaming, 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
6513a98e-d044-0bb9-f017-615baa0d2373-und
Grouping Information
| Grouped Work ID | 6513a98e-d044-0bb9-f017-615baa0d2373-und |
|---|---|
| Full title | advertising creative appeals |
| Author | kanopy |
| Grouping Category | movie |
| Last Update | 2023-10-16 15:00:05PM |
| Last Indexed | 2024-06-08 03:18:02AM |
Book Cover Information
| Image Source | sideload |
|---|---|
| First Loaded | May 14, 2024 |
| Last Used | May 14, 2024 |
Marc Record
| First Detected | Aug 27, 2021 09:13:10 AM |
|---|---|
| Last File Modification Time | Oct 16, 2023 03:01:22 PM |
MARC Record
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|---|---|---|---|
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| 006 | m o c | ||
| 007 | vz uzazuu | ||
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| 035 | |a (OCoLC)921954402 | ||
| 040 | |a VDU|b eng|c VDU | ||
| 245 | 0 | 0 | |a Advertising Creative Appeals |
| 264 | 1 | |a [San Francisco, California, USA] :|b Kanopy Streaming,|c 2015. | |
| 300 | |a 1 online resource (streaming video file) | ||
| 306 | |a Duration: 23 minutes | ||
| 336 | |a two-dimensional moving image|b tdi|2 rdacontent | ||
| 337 | |a computer|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 500 | |a Title from title frames. | ||
| 500 | |a In Process Record. | ||
| 518 | |a Originally produced by D.E. Visuals in 2012. | ||
| 520 | |a Discusses rational appeals used extensively in B2B advertising vs. the use of emotional appeals common to consumer advertising. Using both print ads and TV commercials, shows examples of the five most common emotional appeals of Humor, Sex, Security, Fear, and Shock. The success of each appeal is well documented by 15 advertising research studies cited in the program. A clinical psychologist briefly comments on the natural human response to each appeal. Fast paced and interesting for students. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 653 | |a Business Skills | ||
| 653 | |a Marketing; Advertising and PR | ||
| 710 | 2 | |a Kanopy (Firm) | |
| 856 | 4 | 0 | |u https://hchlibrary.kanopy.com/node/46939|z A Kanopy streaming video |
| 856 | 4 | 2 | |z Cover Image|u https://www.kanopy.com/node/46939/external-image |