Don't just set prices : manage them strategically!.
(eVideo)
Contributors
Published
[San Francisco, California, USA] : Kanopy Streaming, 2014.
Physical Desc
1 online resource (1 video file, approximately 56 min., 57 sec.) : digital, .flv file, sound
Status
Description
MasterClass is the streaming platform that makes it possible for anyone to watch or listen to hundreds of video lessons taught by 150+ of the world’s best.
Whether it be in business and leadership, photography, cooking, writing, acting, music, sports and more, MasterClass delivers a world class online learning experience. Video lessons are available anytime, anywhere on your smartphone, personal computer, Apple TV and FireTV streaming media players. -masterclass.com
Whether it be in business and leadership, photography, cooking, writing, acting, music, sports and more, MasterClass delivers a world class online learning experience. Video lessons are available anytime, anywhere on your smartphone, personal computer, Apple TV and FireTV streaming media players. -masterclass.com
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More Details
Format
eVideo
Language
English
Notes
General Note
Title from title frames.
Date/Time and Place of Event
Originally produced by Kantola Productions in 2005.
Description
Traditional pricing methods involve a trade-off. You want to charge as much as you can in order to maximize Profits, but not so much that there is a negative impact on sales. So when a customer rejects your price, does it mean that the price is too high? According to Tom Nagle, not necessarily. To get customers to pay for value, he maintains, you need to approach your markets proactively, with communications that justify your price in terms of value. You need to manage a price structure that tracks with value, and a pricing process that forces customers to acknowledge value.
System Details
Mode of access: World Wide Web.
Citations
APA Citation, 7th Edition (style guide)
Nagle, T. (2014). Don't just set prices: manage them strategically! . Kanopy Streaming.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Nagle, Tom. 2014. Don't Just Set Prices: Manage Them Strategically!. Kanopy Streaming.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Nagle, Tom. Don't Just Set Prices: Manage Them Strategically! Kanopy Streaming, 2014.
MLA Citation, 9th Edition (style guide)Nagle, Tom. Don't Just Set Prices: Manage Them Strategically! Kanopy Streaming, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
beb491f5-234b-be76-04eb-13fdd3d6b9ca-eng
Grouping Information
| Grouped Work ID | beb491f5-234b-be76-04eb-13fdd3d6b9ca-eng |
|---|---|
| Full title | don t just set prices manage them strategically |
| Author | kanopy |
| Grouping Category | movie |
| Last Update | 2022-06-15 00:39:52AM |
| Last Indexed | 2024-04-17 04:18:45AM |
Book Cover Information
| Image Source | sideload |
|---|---|
| First Loaded | Aug 12, 2023 |
| Last Used | Jan 7, 2024 |
Marc Record
| First Detected | Aug 27, 2021 09:13:07 AM |
|---|---|
| Last File Modification Time | Oct 08, 2021 04:20:27 PM |
MARC Record
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| 500 | |a Title from title frames. | ||
| 518 | |a Originally produced by Kantola Productions in 2005. | ||
| 520 | |a Traditional pricing methods involve a trade-off. You want to charge as much as you can in order to maximize Profits, but not so much that there is a negative impact on sales. So when a customer rejects your price, does it mean that the price is too high? According to Tom Nagle, not necessarily. To get customers to pay for value, he maintains, you need to approach your markets proactively, with communications that justify your price in terms of value. You need to manage a price structure that tracks with value, and a pricing process that forces customers to acknowledge value. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 650 | 0 | |a Pricing. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Strategic planning. | |
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