Gorgeous War: The Branding War between the Third Reich and the United States
(eAudiobook)

Book Cover
Average Rating
Published
Wilfrid Laurier University Press, 2021.
Status
Available Online

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Physical Description
13h 27m 0s
Format
eAudiobook
Language
English
ISBN
9781771125260

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Citations

APA Citation, 7th Edition (style guide)

Tim Blackmore., Tim Blackmore|AUTHOR., & Simon Curwen|READER. (2021). Gorgeous War: The Branding War between the Third Reich and the United States . Wilfrid Laurier University Press.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Tim Blackmore, Tim Blackmore|AUTHOR and Simon Curwen|READER. 2021. Gorgeous War: The Branding War between the Third Reich and the United States. Wilfrid Laurier University Press.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Tim Blackmore, Tim Blackmore|AUTHOR and Simon Curwen|READER. Gorgeous War: The Branding War between the Third Reich and the United States Wilfrid Laurier University Press, 2021.

MLA Citation, 9th Edition (style guide)

Tim Blackmore, Tim Blackmore|AUTHOR, and Simon Curwen|READER. Gorgeous War: The Branding War between the Third Reich and the United States Wilfrid Laurier University Press, 2021.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouping Information

Grouped Work IDd6cfc780-d181-296c-b874-28662b95356b-eng
Full titlegorgeous war the branding war between the third reich and the united states
Authorblackmore tim
Grouping Categorybook
Last Update2024-03-07 02:01:08AM
Last Indexed2024-03-27 04:28:01AM

Book Cover Information

Image Sourcehoopla
First LoadedJan 3, 2024
Last UsedJan 3, 2024

Hoopla Extract Information

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    [synopsis] => Gorgeous War argues that the Nazis used the swastika as part of a visually sophisticated propaganda program that was not only modernist but also the forerunner of contemporary brand identity. When the United States military tried to answer Nazi displays of graphic power, it failed. In the end the best graphic response to the Nazis was produced by the Walt Disney Company.

Using numerous examples of US and Nazi military heraldry, Gorgeous War compares the way the American and German militaries developed their graphic and textile design in the interwar period. The book shows how social and cultural design movements like modernism altered and were altered by both militaries. It also explores how nascent corporate culture and war production united to turn national brands like IBM, Coca-Cola, and Disney into multinational corporations that had learned lessons on propaganda and branding that were being tested during the Second World War.

What is the legacy of apparently toxic signs like the swastika?

The answer may not be what we hoped. Inheritors of the post-Second World War world increasingly struggle to find an escape from an intensely branded environment-to find a place in their lives that is free of advertising and propaganda. This book suggests that we look again at how it is our culture makes that struggle into an appealing Gorgeous War.
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