Grouping Information

Book Cover Information

Hoopla Extract Information

stdClass Object
(
    [year] => 2021
    [artist] => Scott Jeffrey Miller
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/ttm_9781705280959_270.jpeg
    [titleId] => 14059032
    [isbn] => 9781705280959
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Marketing Mess to Brand Success
    [demo] => 
    [segments] => Array
        (
        )

    [duration] => 7h 58m 0s
    [children] => 
    [artists] => Array
        (
            [0] => stdClass Object
                (
                    [name] => Scott Jeffrey Miller
                    [artistFormal] => Miller, Scott Jeffrey
                    [relationship] => AUTHOR
                )

            [1] => stdClass Object
                (
                    [name] => Scott Jeffrey Miller
                    [artistFormal] => Miller, Scott Jeffrey
                    [relationship] => READER
                )

        )

    [genres] => Array
        (
            [0] => Business
        )

    [price] => 2.71
    [id] => 14059032
    [edited] => 
    [kind] => AUDIOBOOK
    [active] => 1
    [upc] => 
    [synopsis] => One man's mistake is another man's lesson. Don't let Scott Miller's success story fool you. He has made and learned from many mistakes in his career. Featuring thirty chapters with challenges like "A Name is Not a Lead" and "Hire People Smarter Than You," Marketing Mess to Brand Success shares a career worth of horrifying mistakes, missteps, and lessons learned. Whether you're starting a new company, a brand manager figuring out the best brand strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager or brand manager, this book is designed to prepare you for many of the inevitable challenges that you will encounter.

Avoid marketing messes and square up to successes. A marketing crash course will not make you a marketing star. But having a better understanding of the role of marketing in business development and making sure you're focused and aligned with the right areas of an organization may. Each chapter inside Marketing Mess to Brand Success features true stories and relevant questions that challenge you to become a better marketing manager.
    [url] => https://www.hoopladigital.com/title/14059032
    [pa] => 
    [subtitle] => 30 Challenges to Transform Your Organization's Brand (and Your Own)!
    [publisher] => Tantor Media, Inc.
    [purchaseModel] => INSTANT
)