Dual Transformation: How to Reposition Today's Business While Creating the Future
(eAudiobook)

Book Cover
Average Rating
Published
Recorded Books, Inc., 2017.
Status
Available Online

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MasterClass is the streaming platform that makes it possible for anyone to watch or listen to hundreds of video lessons taught by 150+ of the world’s best.

Whether it be in business and leadership, photography, cooking, writing, acting, music, sports and more, MasterClass delivers a world class online learning experience. Video lessons are available anytime, anywhere on your smartphone, personal computer, Apple TV and FireTV streaming media players. -masterclass.com

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Physical Description
8h 29m 0s
Format
eAudiobook
Language
English
ISBN
9781501976391

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Citations

APA Citation, 7th Edition (style guide)

Scott D. Anthony., Scott D. Anthony|AUTHOR., Mark W. Johnson|AUTHOR., Clark G. Gilbert|AUTHOR., & Chris Sorensen|READER. (2017). Dual Transformation: How to Reposition Today's Business While Creating the Future . Recorded Books, Inc..

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Scott D. Anthony et al.. 2017. Dual Transformation: How to Reposition Today's Business While Creating the Future. Recorded Books, Inc.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Scott D. Anthony et al.. Dual Transformation: How to Reposition Today's Business While Creating the Future Recorded Books, Inc, 2017.

MLA Citation, 9th Edition (style guide)

Scott D. Anthony, et al. Dual Transformation: How to Reposition Today's Business While Creating the Future Recorded Books, Inc., 2017.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouping Information

Grouped Work IDd9a30c84-af77-06d4-9b96-03d9525cfca6-eng
Full titledual transformation how to reposition todays business while creating the future
Authoranthony scott d
Grouping Categorybook
Last Update2024-03-07 02:01:08AM
Last Indexed2024-04-17 04:38:46AM

Book Cover Information

Image Sourcehoopla
First LoadedJan 3, 2024
Last UsedJan 3, 2024

Hoopla Extract Information

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    [synopsis] => Game-changing disruptions will likely unfold on your watch. Be ready. In Dual Transformation, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. Disruptive change opens a window of opportunity to create massive new markets. It is the moment when a market also-ran can become a market leader. It is the moment when business legacies are created. That moment starts with the core dual transformation framework: - Transformation A: Repositioning today's business to maximize its resilience, such as how Adobe boldly shifted from selling packaged software to providing software as a service. - Transformation B: Creating a new growth engine, such as how Amazon became the world's largest provider of cloud computing services. - Capabilities link: Fighting unfairly by taking advantage of difficult-to-replicate assets without succumbing to the "sucking sound of the core." Anthony, Gilbert, and Johnson also address the characteristics leaders must embrace: courage, clarity, curiosity, and conviction. Without them, dual transformation efforts can founder. Building on lessons from diverse companies, such as Adobe, Manila Water, and Netflix, and a case study from Gilbert's firsthand experience transforming his own media and publishing company, Dual Transformation will guide executives through the journey of creating the next version of themselves, allowing them to own the future rather than be disrupted by it.
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