Grouping Information

Book Cover Information

Hoopla Extract Information

stdClass Object
(
    [year] => 2014
    [artist] => BusinessNews Publishing
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/prm_9782511020418_270.jpeg
    [titleId] => 13076202
    [isbn] => 9782511020418
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Summary: Trading Up
    [demo] => 
    [segments] => Array
        (
        )

    [pages] => 42
    [children] => 
    [artists] => Array
        (
            [0] => stdClass Object
                (
                    [name] => BusinessNews Publishing
                    [artistFormal] => BusinessNews Publishing, 
                    [relationship] => AUTHOR
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    [genres] => Array
        (
            [0] => Business & Economics
            [1] => Consumer Behavior
            [2] => Design
            [3] => Marketing
            [4] => Organizational Development
            [5] => Product
            [6] => Sales & Selling
        )

    [price] => 0.4
    [id] => 13076202
    [edited] => 
    [kind] => EBOOK
    [active] => 1
    [upc] => 
    [synopsis] => This complete summary of the ideas from Michael Silverstein and Neil Fiske's book "Trading Up" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to "trade up" in some areas — to pay a premium price for products and services that provide a greater level of quality than typical mass market offerings. As a result, a new concept is emerging in the marketplace: "New-Luxury". In their book, the authors explain that new-luxury products break the traditional norms of the past and sell at comparatively high volumes, despite their relatively high prices. This summary is a must-read for both marketers and consumers who want to become smarter in an increasingly sophisticated marketplace.

Added-value of this summary:

• Save time

• Understand key concepts

• Expand your knowledge

To learn more, read "Trading Up" and discover the new-luxury products that will change the way you think about the marketplace.
    [url] => https://www.hoopladigital.com/title/13076202
    [pa] => 
    [subtitle] => Review and Analysis of Silverstein and Fiske's Book
    [publisher] => Business Book Summaries
    [purchaseModel] => INSTANT
)