Silver Lining: Your Guide to Innovating in a Downturn
(eBook)

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Published
Harvard Business Review Press, 2009.
Status
Available Online

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Format
eBook
Language
English
ISBN
9781422131039

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Citations

APA Citation, 7th Edition (style guide)

Scott D. Anthony., & Scott D. Anthony|AUTHOR. (2009). Silver Lining: Your Guide to Innovating in a Downturn . Harvard Business Review Press.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Scott D. Anthony and Scott D. Anthony|AUTHOR. 2009. Silver Lining: Your Guide to Innovating in a Downturn. Harvard Business Review Press.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Scott D. Anthony and Scott D. Anthony|AUTHOR. Silver Lining: Your Guide to Innovating in a Downturn Harvard Business Review Press, 2009.

MLA Citation, 9th Edition (style guide)

Scott D. Anthony, and Scott D. Anthony|AUTHOR. Silver Lining: Your Guide to Innovating in a Downturn Harvard Business Review Press, 2009.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work IDf2856df9-a4e9-efaf-af6a-4b56a007c4e8-eng
Full titlesilver lining your guide to innovating in a downturn
Authoranthony scott d
Grouping Categorybook
Last Update2024-03-07 02:01:08AM
Last Indexed2024-03-27 04:47:04AM

Book Cover Information

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First LoadedDec 30, 2023
Last UsedJan 3, 2024

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    [synopsis] => Experts agree: The turbulence triggered by the economic shock of 2008 constitutes the "new normal." Unfortunately, too many managers have become paralyzed by it, capable only of slashing costs indiscriminately.

Though examining spending during recessions makes sense, the smartest executives do much more. As Scott Anthony reveals in The Silver Lining, these leaders continue innovating--by stopping ineffective initiatives, changing key business processes, and starting more productive behaviors. Result? Their companies emerge from downturns stronger than ever.

Providing a wealth of ideas, tools, and examples from diverse industries, Anthony explains how to safeguard your company's profitability during even the toughest recessions. You'll discover how to:

-Prune your innovation and business portfolio to liberate resources for more promising initiatives

- Adopt a radical new market-segmentation scheme that helps you re-feature your offerings to reduce costs while delivering new value to customers

- Reinvent your innovation process to drive fresh growth

- Mitigate innovation risks by conducting strategic experiments and forging alliances with customers and other external entities

- Appeal to increasingly value-conscious customers to fend off low-cost attackers

In today's brutal economic climate, executives must pare costs to the bone while planting and nurturing seeds for tomorrow's growth. The Silver Lining explains how to master this seemingly impossible challenge.
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