Grouping Information

Book Cover Information

Hoopla Extract Information

stdClass Object
(
    [year] => 2015
    [artist] => Christian Have
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/vsa_9788799360222_270.jpeg
    [titleId] => 11743246
    [isbn] => 9788799360222
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Survival Through Storytelling
    [demo] => 
    [segments] => Array
        (
        )

    [children] => 
    [artists] => Array
        (
            [0] => stdClass Object
                (
                    [name] => Christian Have
                    [artistFormal] => Have, Christian
                    [relationship] => AUTHOR
                )

        )

    [genres] => Array
        (
            [0] => Art
            [1] => Business Aspects
        )

    [price] => 0.39
    [id] => 11743246
    [edited] => 
    [kind] => EBOOK
    [active] => 1
    [upc] => 
    [synopsis] => • What is effective communication in today's media world? • How does the pervasive celebrity culture affect the situation of arts and culture? • How are social media affecting the way our media image is being formed? • What are the consequences of the massive emergence of communications channels, when it comes to the way we understand the arts and culture, our society, the world – and ourselves? In this book, communications expert Christian Have uncovers the conditions of the arts and the cultural sphere in today's globalized media world, and he explains how a professional communicator best ensures a clear, relevant and engaging communication. Through numerous examples, cases, theories and easily applied methods and models, the book offers a clear introduction and guide to working with strategic communication – whether you are working with large-scale, international cultural events, place-branding of cities and countries, broad audience-involving events on social media platforms, or small, underground punk concerts.
    [url] => https://www.hoopladigital.com/title/11743246
    [pa] => 
    [subtitle] => Communicating Arts & Culture in a Crowded and Changing Media Landscape
    [publisher] => BookBaby
    [purchaseModel] => INSTANT
)