Grouping Information

Book Cover Information

Hoopla Extract Information

stdClass Object
(
    [year] => 2016
    [artist] => Barbara Cave Henricks
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/bkb_9781626568327_270.jpeg
    [titleId] => 11557583
    [isbn] => 9781626568327
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Mastering the New Media Landscape
    [demo] => 
    [segments] => Array
        (
        )

    [duration] => 4h 0m 0s
    [children] => 
    [artists] => Array
        (
            [0] => stdClass Object
                (
                    [name] => Barbara Cave Henricks
                    [artistFormal] => Henricks, Barbara Cave
                    [relationship] => AUTHOR
                )

            [1] => stdClass Object
                (
                    [name] => Rusty Shelton
                    [artistFormal] => Shelton, Rusty
                    [relationship] => AUTHOR
                )

            [2] => stdClass Object
                (
                    [name] => Rusty Shelton
                    [artistFormal] => Shelton, Rusty
                    [relationship] => READER
                )

        )

    [genres] => Array
        (
            [0] => Business
        )

    [price] => 1.35
    [id] => 11557583
    [edited] => 
    [kind] => AUDIOBOOK
    [active] => 1
    [upc] => 
    [synopsis] => The New Way to Get Noticed. The giant brands that once dominated the media landscape - Oprah, the New York Times, NPR, CNN - have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media - earned, owned, and rented - and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
    [url] => https://www.hoopladigital.com/title/11557583
    [pa] => 
    [subtitle] => Embrace the Micromedia Mindset
    [publisher] => Berrett-Koehler Publishers
    [purchaseModel] => INSTANT
)