Candy manufacturer Willy Wonka has a contest and hides five golden tickets in five of his scrumptious candy bars. All five ticket winners get a free tour of the mysterious Wonka factory, as well as a lifetime supply of Wonka candy. Four of the children are nasty brats who are punished by Willie Wonka with various diabolical, but funny, methods. Only Charlie, a likeable child, wins the heart of the manufacturer.